How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Project:
the project
A debt collection company refines its platform to boost CRR
Tratta is a B2B digital debt collection platform serving collectors, payment organizations, and individuals managing debts. The launch of Collect, Tratta's dedicated platform for simplifying individual debt settlements, exposed users to complex navigation and confusing design, ultimately leading to complaints and revenue loss.
Tratta partnered with Lazarev.agency for a complete product overhaul. We engineered a scalable design system, redesigned the Collect customer portal for an effortless payment flow, and built Console — an all-in-one admin platform for collectors. Every design solution our team developed contributed to increasing conversion rates, strengthening user retention, and securing Tratta a winning position in a crowded fintech market.
The Project’s
Discovery Phase
A design system engineered for credibility and scale
In fintech, every screen carries a decision and a risk, so we engineered a design system for Tratta to accelerate confident action and hold credibility across every touchpoint a user reaches.
The architecture is built on a library of reusable components. For end users, it produces predictable interactions that lower cognitive load and shorten the learning curve on a product handling serious money. For Tratta, it turns design into infrastructure: new features ship faster, brand consistency holds as the product expands, and the cost of every future iteration drops because the patterns are already solved.
Design systems 101: why every growing product needs one
Console — all-in-one admin tool to increase user engagement
To help Tratta stand out in a competitive market, we built Console: an all-in-one admin environment with personalization woven into its architecture. It brings together everything users need in one place: debtor management, account balances, transactions, reporting, custom offerings, and more. All features are intuitively organized within a flexible dashboard users can personalize by adding or removing tools, charts, and widgets to suit their workflow.
Effortless payments to drive conversion and trust
To make payments effortless, our team built a flexible customer portal to match debtor needs: full payment, partial payment, and structured payment plans, all delivered through a unified flow. Fewer steps and a clear, persistent Payment Summary cut hesitation at the moment of conversion. The value Tratta captures is higher collection rates and a stressful interaction reshaped into a foundation for long-term customer trust.
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Custom reporting for faster, smarter decisions
Reporting in Tratta is built around the decisions collectors need to make. Users can generate custom reports from a library of templates, save favorites, and pull insights across customers, accounts, and payment behavior. This delivers faster operational decisions, stronger forecasting, and a reporting layer powerful enough to keep enterprise clients on the platform.
Fintech
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FAQ
How can debt settlement platform design reduce payment abandonment and increase completed transactions?
Payment abandonment in debt settlement occurs at predictable friction points: too many fields upfront, confusing navigation between options, and no visible summary before confirmation.
Lazarev.agency redesigned Tratta Collect’s customer portal to match debtor needs: full payment, partial payment, and payment plan setup are all accessible from one interface, with fewer fields and clear transaction summaries at every stage.
For fintech operators, reducing abandonment directly increases recovered revenue from the same debtor volume, without altering debt terms or additional outreach costs.
How should admin platforms for B2B fintech products be designed to support collectors managing high account volumes?
Collectors managing large debtor portfolios need adaptable tools. Lazarev.agency’s Console for Tratta provides configurable dashboards, flexible reports, per-debtor payment options, and control over customer-facing features. Such configurability ensures adoption as core operational infrastructure rather than a secondary tool.
What role does UX design play in unlocking new revenue streams for an existing fintech SaaS product?
Existing fintech SaaS products lose revenue in two predictable ways: debtor drop-off during payments and collectors not having flexible options. Lazarev.agency solved this in Tratta by making the portal navigation more intuitive: fewer fields, clearer flows, optional registration, and by making Console fully configurable for debtor segments. Improved UX directly translates into higher conversion and recovered revenue.
How can a fintech brand identity support the commercial performance of a platform redesign?
A platform redesign improves the product. A brand identity makes the improvement visible to the market. It gives sales teams a credible story to tell in demos, gives buyers a basis for remembering the product after evaluating five competitors, and signals the company's investment in quality before a single feature has been demonstrated.
What should fintech companies consider when redesigning a customer-facing payment portal with an existing user base?
Redesigning a payment portal with an existing user base introduces a risk most teams underweight: users who have adapted their behavior to the current interface, however poorly designed, will experience any structural change as disorientation before they experience it as improvement.
The design answer is to make the new navigation sufficiently intuitive, so new users adopt it immediately, and existing users reorient quickly. The portal redesign we provided as part of the debt settlement platform design reduced required fields, simplified navigation, and introduced a transaction summary present at every stage.
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