Ten Years of
Pioneering AI User
Experiences

If you’re a business with AI product looking to:

Increase revenue through innovative product designs

Convert 5 times more website visitors into paying clients

Reduce marketing costs and pay less than a cup of coffee for new client retention

Lazarev+AI will help your AI product build and scale with AI-driven and easy-to-use design.

Check the success stories of our clients below.

book strategy call
/ 01
$500M+
In funding secured 

for our clients
/ 02
120+
Awards backing 

our excellence
/ 03
We Are
Recognised
By: Forbes, Yahoo, 

Fast company, .INC

UX For AI News Platform. 2024

VT Media is a platform that gathers articles from 100s of sources on the Internet and presents them in shortened versions using AI. They wanted to generate conversions with human-centric UX, so we delivered.

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case study

Key insights into AI+News:

#1

Use platform AI to summarize articles from various sources and provide media bias visualization for a balanced event introduction.

#2

For human-centric UX make sure your platform has AI Assistant that gives real-time responses to user questions and prompts via chat.

#3

A unique feature we added is that users can explore a timeline of key events for historical context and use AI predictions to test their knowledge and intuition about future outcomes.

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UX/UI for the home page and the main features available to users at the beginning
UX/UI for the story page dashboard. Access to all parameters influencing the formation of summary and bias
UX/UI for chat with artificial intelligence
UX/UI for timeline and tracking events over time
UX/UI for predictions and tracking user statistics
Set of functional blocks

AI UX Designer for Fintech. 2017-2024

Accern helps financial firms automate research and classify content for AI models. They needed a full UX and UI revamp, so we created their design from scratch, which delivered $40M over 7 years.

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case study

Key insights into AI+Fintech:

#1

If you’re building a chat-based interface, make sure you use AI to predict and suggest prompts for easy UX.

#2

Users often miss AI products' value due to hard-to-read documentation and irrelevant tutorials. Instead, use an AI chatbot that offers solutions based on user tasks in real time.

#3

Users often struggle to organize data from financial research. That’s why we always add a “cluster” tool to gather information in a single place for easy access.

Results:
$40M+
Raised by our solutions
A starting point of conversation interface, where Rhea asks clarifying questions and suggests context-significant prompts.
Conversation input serves both as message input, search bar and command line. All in one place to leverage the presence of Rhea throughout all features..
Split-screen mode: left panel for active search/conversation, right panel for clustering important findings. Cluster can later be formatted into a finalized research report with automatic updates.
Set of pre-designed interface elements, that work together as a design system for Rhea’s output to be formatted as widgets rather than plain text.

AI UI Designer for Search Engine. 2023

Pika AI is a startup that directly competed with Google Search in 2023, launching an AI prediction search before Google introduced AI Overviews. Our UI design helped them become the top startup in the market.

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case study

Key insights into AI+Search:

#1

Make sure your mobile version is as optimized as the desktop.

#2

Minimize actions and time spent searching for information to attract new clients. You can build an AI that quickly summarizes the most relevant info across the Internet, and present it as your USP.

#3

In our tests with Pika AI, we found that search products with integrated AI should create multiple ways for users to find information. Because otherwise, users turn back to Google.

Results:
Competed
.. with the AI UI of Google
UX Design for main product
UX/UI for search result and first interaction with AI
UX/UI for chat with artificial intelligence
A set of additional search result blocks

AI UX Design for Sales Tech. 2023

Suits.ai is an operational platform that helps small & medium-sized businesses (SMBs) automate processes with AI. They initially struggled with product launch and sales, so we helped create a successful concept design.

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case study

Key insights into AI+Sales tech:

#1

Prompt engineering can sometimes be a daunting task that takes a lot of time. A preset list of use cases with tested prompts speeds up the workflow for SMBs.

#2

Users now take advantage of AI for a myriad of tasks. Having a list of customized assistants that account for the context of each direction they are assigned to, dramatically increases the accuracy of the result.

#3

When building AI interfaces meant to be used at work, it's crucial to give users an ability to multitask, switch between different conversations and give tasks to assistants simultaneously.

Results:
$1M+
Raised after our concept design
Starting page allowing users quick access to their favorite use cases
Use cases can consist of multiple assistants performing several tasks to come up with a 360 response
Platform is tuned for marketing agencies and allows to work with AI for specific companies
Navigate between different conversations started with a specific assistant quickly

Product Design For Lawyer Platform. 2024

Dragon GC is an AI-integrated platform for lawyers, made by lawyers. But designed by Lazarev.agency.

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case study

Key insights into AI+Lawyer tech:

#1

While lawyers don’t trust AI to deal with important tasks, you can make your platform useful by using AI for things like generating legal templates and summarizing information.

#2

Include frequent updates on legal changes and trends specific to your company, that’s what users of Lawyer platforms are often looking for.

#3

In our work with Dragon GS, we tested multiple designs. The best-performing one was a simple interface with Google-like search tools that was quick and easy to use.

Results:
500 clients
Onboarded in a single month
Overall interface is designed to be clean, readable and familiar.
Interface that helps lawyers quickly navigate large documents, search, filter, clip and bookmark information.
AI engine analyses user’s company profile and suggests personalized example to help examine how peers have disclosed complex cost-cutting initiatives that also involve executive changes.
AI-powered conversational overlay for easier search, analysis and summarization also offers creating report templates based on user’s company profile and peers.
Collaborative experience is a backbone of any corporate AI-powered tool.

AI UX Design for Adtech. 2018

Cleoo is the fastest-growing AI ad tech. The platform needed a full AI and UX design to generate more conversions, which we delivered in just 6 weeks.

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case study

Key insights into AI+Adtech:

#1

Make sure UX for Adtech focuses on grouping items (like images) and allows users to manage them in bulk.

#2

Our results show that desktop users dominate mobile in B2B SaaS platforms. However, mobile versions should still provide up-to-date information.

#3

We used custom-built tech to predict ad performance based on previous tests. This way we simplified user workflow and reduced steps to creating converting ads.

Results:
300,000+
Conversions generated
UX Design for main product Elysa. In this section it is convenient to track statistics and summarize important indicators.
Brand Identity after redesign / Cleoo & in-house product Elysa
Bright and eye-catching pitch deck for Cleoo

AI UX Design for Sales Tech. 2023

Suits.ai is an operational platform that helps small & medium-sized businesses (SMBs) automate processes with AI. They initially struggled with product launch and sales, so we helped create a successful concept design.

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case study

Key insights into AI+Sales tech:

#1

When designing UX for multi-user interactions, make sure the platform supports multitasking with easy switching between tasks and tabs.

#2

In SMB workflows, tasks often involve multiple AI requests. AI UX should let users build a sequence of commands for AI to complete before delivering final results.

#3

Creating effective AI prompts is time-consuming, so we designed the platform to handle this task instead of users. They just enter parameters into a simple interface and receive the desired output.

Results:
$1M+
Raised after our concept design
Homepage that lets users quickly give a task to an AI assistant
Flow that allows users to provide assistant with context and start a task
Chat with an assistant and control the outcome of the task given
Onboard and tune the assistants to your needs

Hit me up! Let’s chat about your growth

Kirill Lazarev
Founder of Lazarev.
Let’s talk
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