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Pika AI Design Case Study

Product design
Experience strategy
UI design
UX research
Awards:
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Pika AI is a new and better search engine that harnesses AI technology and helps people find the most relevant and interesting information from across the web.

A blue graphic element on the white background with the Pika AI logo at the center.
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About
the project

Challenge:

The founders of Pika AI set out to create a new and better search engine, dedicated to helping users discover the most relevant and captivating information across the web. Their approach involves a curation and indexing of premium sources, all harnessed through AI technology.

Lazarev. was entrusted by the client to create a search engine with an enhanced user experience.

Approach:

We wanted establish a pioneering benchmark in the realm of digital search excellence. So our team set out to create a search engine built on the intersection of great UX, while providing access to a wide range of information.

Nick Chapman
Founder at Pika AI

Their attention to detail and commitment to delivering high-quality work on time was truly impressive.

Nick Chapman Photo
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The Project’s
Discovery Phase

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Revolutionizing Search

Our vision inspired us to create an inviting, warm, and familiar experience. Following this concept, Pika's search page has a clean and friendly interface, featuring search engine practices to guarantee users a recognizable and comfortable search experience.

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Developing AI-powered chat system

Our dedicated focus was on the creation of an AI-powered chat system that enhances the search experience and significantly reduces search time.

To achieve this, we strategically positioned the AI widget, accentuated by vibrant colors, immediately below the search bar. This intentional placement, design accents, and interactivity ensure its prominent visibility and guide users effortlessly into initiating a chat.

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Streamlining mobile experience

We have invested considerable effort in optimizing the mobile user experience, acknowledging the significant percentage of individuals who rely on mobile devices for their information searches.

With a strategic focus on consistency, we have thoughtfully retained the same design system, ensuring that our AI chat remains a prominent and accessible feature across all platforms.

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Elevating search efficiency

As users input their search queries into Pika AI, they are  presented with a dynamic SERP page that offers a rich array of content.

The page is  designed, adhering to the widely recognized F-pattern, optimizing the user's visual journey. The interface is structured around a block-based design system with linear attributes, facilitating an intuitive flow of information.

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Tailoring personalized results

Pika AI is committed to providing users with precisely tailored results based on their inquiries. The technology selects the most suitable widgets from a wide range and arranges them in order of relevance, ensuring the most important information comes first.

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Two desktop interfaces showing Customer's module within Tratta app

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Two desktop screens showing the Settings module of Tratta app

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A pop up showing how to add photos to an inspection of an apartment

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A mobile version of the Daily Actions page

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Three states of the interactive widget on the homepage

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Widgets displaying various donation platforms

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The mobile version of the donation page

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The Price history section of the Redbrain website

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The scroll of the Redbrain page

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A map featuring an organized table filled with data

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Three screens featuring thread-level analysis

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Mobile screen displaying rate the teacher feature

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Interface showcasing the modules & lessons navigation

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The mobile screen showcasing the Tags functionality

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Two compact pop-up windows to manage dependencies

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A full-screen pop-up interface for configuring recurring events

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The sidebar that appears when users click on a project task

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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