Our Decade of Designing Conversion-Optimized E-Commerce Platforms

If you're an e-commerce business looking to:

Boost sales with intuitive product page designs.

Reduce cart abandonment through seamless checkout experiences.

Increase customer retention with engaging product discovery.

Lazarev+Ecommerce will help grow your business with user-centered e-commerce solutions.

Check the success stories of our clients below.

book strategy call
/ 01
$500M+
In funding secured 

for our clients
/ 02
120+
Awards backing 

our excellence
/ 03
We Are
Recognised
By: Forbes, Yahoo, 

Fast company, .INC

Royalty

Royalty Team Gear provides a comprehensive platform for creating customized merchandise for sports teams, allowing fans to express their support with unique apparel and accessories. The intuitive interface empowers users to select from a diverse catalog of products, including t-shirts, hoodies, and jackets, all of which can be personalized with team logos, colors, and custom text. With features designed to streamline the process, Royalty Team Gear ensures that creating a team store is accessible and enjoyable for all users, ultimately fostering a deeper connection between fans and their teams.

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case study

Key insights into design solution:

#1

The customization process is simplified by an intuitive interface, allowing users to easily select products and personalize them without feeling overwhelmed.

#2

A responsive design ensures that the platform is accessible across devices, catering to users who may access the site on mobile devices or tablets.

#3

A well-organized catalog of products, clearly displaying prices and options for customization, simplifies the shopping experience. This clarity helps users make informed decisions, improving overall conversion rates.

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Results:
Hero screen features video of athletes wearing Royalty apparel.
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Product page is a design editor that allows users to interact with the product, rotate and play around with customization.
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Once the customized team kit is ready, users can place an order, further personalizing sizes, quantity and player’s names on products.
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Alternatively, instead of ordering a whole team kit at once, users can create a one-pager store for their teammates and fans to order for themselves.
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Team stores have images and description that users earlier set up while publishing their one-pager stores and a whole team kit of customized products.
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Product page features customized 3D product, allowing buyers to view it from all sides. Since the product doesn’t physically exist yet, 3D is a good alternative to model photos. On this page buyers can further personalize product to themselves.
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Customization includes choosing color, adding team logos or images, text and player’s numbers. Each product has 3 to 6 design templates of positioning of logo and texts.
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Ntvehome

Ntvehome provides a modular smart home security system designed to blend seamlessly into any space, ensuring both privacy and ease of use. With features like wireless connectivity, color night vision, and smart observation modes, the system prioritizes security without additional fees or subscriptions. The camera only records when necessary, with data securely encrypted and stored. Various mounts and modules allow for flexible setups, safeguarding both indoor and outdoor areas with precision.

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case study

Key insights into design solution:

#1

The clean, minimalistic design helps create an intuitive user experience, allowing visitors to easily navigate between product categories and detailed feature descriptions without overwhelming the user.

#2

Placing emphasis on security and privacy features without cluttering the interface helps build trust.

#3

Highlighting modularity through clean product listings and offering easy access to reviews, FAQs, and bundle options enhances the purchasing process, encouraging upselling without additional effort.

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Results:
Hero screen showcasing camera’s slick design, product rating, video-review and a purchase call-to-action — features to drive buyer’s conversion.
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Product overview section that explains product features with interactive 3D.
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Aesthetic moodboard (gallery) with quick links to products.
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Full catalog at the bottom of each page. Triple bundle is a main product, but cameras can be sold separately.
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Product page with sticky product card to help users proceed to checkout.
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The NTVE Home e-commerce page stands out with detailed product specifications and numerous user reviews, providing a competitive edge.
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Cart utilizes an opportunity to upsell bundles as well as single cameras.
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MarieMur

Mariemur is a sleek, modern platform designed to captivate and entice users with its stunning display of premium lingerie and accessories. The landing page presents a bold, luxurious aesthetic that immediately grabs attention, offering a variety of leather and latex options aimed at empowering individuals to express their authentic selves.

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case study

Key insights into design solution:

#1

The use of high-quality visuals and large, bold typography throughout the landing page contributes to a luxurious and immersive experience, making the user feel instantly drawn into the world of high-end lingerie.

#2

The color scheme, predominantly black, paired with sleek, minimalistic navigation, creates a modern, sensual aesthetic that reinforces the brand's identity and appeals to users seeking sophistication and boldness.

#3

Incorporating interactive call-to-actions at multiple points across the page ensures that users remain engaged and are encouraged to act on impulse, enhancing conversion rates.

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Results:
Hero screen broadcasts brand message and a gallery of product images and videos.
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Abstract 3D effectively conveys a sensory experience, even in a digital environment.
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Each of the 4 available products has it’s own section on the page, featuring interactive 3D model, color parameters (reflected on the model) and elegant product description.
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Catalog links back to the main website with all the previous collections available.
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At the very end of the page, users can see and compare the products to make their choice.
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Content sections explain more about the brand while showcasing available models, that work as a quick navigation to the catalog.
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NODO

A promo website for unique cinematography equipment. Inertia Wheels MAX – the first-hand wheels developed to streamline the operating experience.

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case study

Key insights into design solution:

#1

Using engaging interactions, we sparked curiosity and helped users recognize the value of the Wheels, leading to increased waitlist sign-ups

#2

Presenting several ordering options gave existing and new customers the freedom of choice and help them make informed buying decisions through in-depth offerings explanations

#3

Incorporating interactive call-to-actions at multiple points across the page ensures that users remain engaged and are encouraged to act on impulse, enhancing conversion rates.

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Results:
160
In the initial month following the launch of the website, NODO accumulated a total of 106 completed forms for the Inertia Wheels MAX waitlist.
The first screen of the website designed for NODO featuring a 3D model of the product
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The series of screens of the website designed for NODO describing the product features using 3d models.
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Scroll animation on an interactive website for selling film equipment
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Redbrain

Redbrain offers actionable insights into product listing optimization, competitor monitoring, and customer sentiment analysis. With powerful automation capabilities, Redbrain enables businesses to stay ahead of the competition, optimize their product listings for maximum visibility and conversion, and engage with their customers in a more personalized and effective way.

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case study

Key insights into design solution:

#1

Provide customers with an intelligent shopping experience, helping them find the best products and optimize their spending.

#2

The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.

#3

The search button is interactive and dynamic, guiding the user through the first part of the site.

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Results:
ÂŁ1 billion
worth of incremental sales in 2022
Hero screen, the main element of the block is the search button
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Information blocks of the main page. The search button moves with the user
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Catalogue
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Specification’s section
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Price history
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Mobile adaptation
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Riptide

The Riptide Electric Skateboard is an E-commerce of brand-name electric skateboards in the U.S. The brand is committed to creating the steepest electric skateboards that improve the feel and performance of a ride.

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case study

Key insights into design solution:

#1

We focused on effectively communicating the brand's core values ​​through video and photography so that the e-commerce site would resonate with people, evoking feelings of freedom, speed and serenity that went beyond simply selling skateboards.

#2

The main navigation features product pages, making it easy to switch between the R1 and R1X models for easy comparison.

#3

The thoughtfully crafted content flow intuitively led visitors to explore various aspects of the skateboards, including technical specifications and distinctive characteristics.

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Results:
$500K
The Riptide team had a sold-out of half a million $ in 2 months after launching the new site.
The main screen showcases one of the products with real video for atmosphere
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The main product features in the form of large statistics with visualizations
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The main categories of spare parts
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The product page
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Product View
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Checkout
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Mobile
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EsourceParts

EsourceParts provides a wide selection of repair parts for phones, tablets, laptops, and gaming consoles, ensuring customers have access to essential components. With categories spanning from Apple to Samsung and other brands, customers can find replacement screens, batteries, and accessories to keep their devices functioning optimally. EsourceParts emphasizes reliability with next-day shipping, competitive pricing, and a customer-first approach.

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case study

Key insights into design solution:

#1

The layout utilizes a clean, minimalistic aesthetic that reduces clutter, making it easy for users to focus on the products. This design choice enhances usability, ensuring that customers can quickly find what they need.

#2

The website’s responsive design ensures optimal performance across devices, providing a consistent shopping experience whether accessed on a desktop, tablet, or mobile device.

#3

A prominent search bar and well-organized categories enhance the browsing experience, enabling users to quickly locate specific items or explore related products with ease.

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Results:
Home Page
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Home Page / Parts
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Categories
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Product Page
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Cart & Checkout process
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BRAVA

Brava introduces a revolutionary cooking experience with its Pure Light Cooking™ technology, which delivers unparalleled speed and precision, transforming how meals are prepared at home. With features like multiple independent cooking zones and thousands of automated recipes, Brava makes it effortless for users to create restaurant-quality dishes in their own kitchens. This innovative smart oven not only saves time and simplifies the cooking process but also promotes healthier eating habits by allowing users to ditch takeout.

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case study

Key insights into design solution:

#1

The design prominently showcases Brava’s sleek aesthetics, featuring high-quality images and engaging content that highlights the oven's innovative technology, appealing to consumers' desire for modern kitchen appliances.

#2

The website employs intuitive navigation, allowing users to easily explore cooking functions, recipes, and product features, enhancing the overall shopping experience.

#3

The strategic placement of calls to action, effectively guides users toward making a purchase, ensuring they remain engaged throughout their journey.

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Results:
30%
The design improvements have led to a 30% increase in conversion rates, showcasing the effectiveness of user-centric design in driving sales and customer satisfaction.
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Matta

Matta healthcare enterprise website, our focus was on crafting a clean, modern, and highly functional B2B platform for the healthcare and raw materials industries. The design needed to balance user-centric navigation with a professional, trustworthy visual language that reflects the highly technical nature of the products offered.

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case study

Key insights into design solutions:

#1

Focused on Simplified User Journeys: The website's structure and navigation prioritize easy access to a vast catalog of over 5,000 products, ensuring users can find what they need efficiently across different markets.

#2

Balanced Design for Professional Appeal: With healthcare and industrial clients in mind, the design strikes a balance between minimalism and functionality, ensuring clarity in communication while supporting advanced search capabilities.

#3

Mobile-Friendly Design for Versatile Accessibility: Optimized for mobile devices, ensuring that busy professionals can browse and place orders with ease, enhancing overall customer engagement on various platforms.

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Results:
5,543
products accessible with intuitive category filters and purchasing.
Home Page
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Markets | Cards
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All list of markets
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Featured manufacturers
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Home screen | mobile adaptation
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Other screens | mobile adaptation
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Other widgets
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Chuvachi Furniture

Chuvachi Furniture presents a carefully curated selection of high-end, sustainable furniture pieces. Each item is designed to blend modern aesthetics with functionality, offering timeless appeal and durability. The brand emphasizes craftsmanship and eco-friendly materials, positioning itself as a go-to source for customers seeking both elegance and sustainability in their home décor.

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case study

Key insights into design solution:

#1

Bold typography effectively communicates key messages and product details, creating an immediate visual hierarchy that guides users' attention toward essential information.

#2

Streamlined navigation simplifies the shopping experience, enabling users to find desired products quickly and efficiently, ultimately reducing bounce rates and increasing the time spent on the site.

#3

High-quality imagery combined with ample white space contributes to a modern aesthetic that resonates with target customers, fostering an emotional connection to the brand.

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Results:
Home Page
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Home Page Scroll (Top Items)
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Catalog
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Product View
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Cart
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Hit me up! Let’s chat about your growth

Kirill Lazarev
Founder of Lazarev.
Let’s talk
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