Our Decade of Designing Conversion-Optimized E-Commerce Platforms
If you're an e-commerce business looking to:
Boost sales with intuitive product page designs.
Reduce cart abandonment through seamless checkout experiences.
Increase customer retention with engaging product discovery.
Lazarev+Ecommerce will help grow your business with user-centered e-commerce solutions.
Check the success stories of our clients below.
for our clients
our excellence
Recognised
Fast company, .INC
Royalty
Royalty Team Gear provides a comprehensive platform for creating customized merchandise for sports teams, allowing fans to express their support with unique apparel and accessories. The intuitive interface empowers users to select from a diverse catalog of products, including t-shirts, hoodies, and jackets, all of which can be personalized with team logos, colors, and custom text. With features designed to streamline the process, Royalty Team Gear ensures that creating a team store is accessible and enjoyable for all users, ultimately fostering a deeper connection between fans and their teams.
case study
Key insights into design solution:
The customization process is simplified by an intuitive interface, allowing users to easily select products and personalize them without feeling overwhelmed.
A responsive design ensures that the platform is accessible across devices, catering to users who may access the site on mobile devices or tablets.
A well-organized catalog of products, clearly displaying prices and options for customization, simplifies the shopping experience. This clarity helps users make informed decisions, improving overall conversion rates.
Ntvehome
Ntvehome provides a modular smart home security system designed to blend seamlessly into any space, ensuring both privacy and ease of use. With features like wireless connectivity, color night vision, and smart observation modes, the system prioritizes security without additional fees or subscriptions. The camera only records when necessary, with data securely encrypted and stored. Various mounts and modules allow for flexible setups, safeguarding both indoor and outdoor areas with precision.
case study
Key insights into design solution:
The clean, minimalistic design helps create an intuitive user experience, allowing visitors to easily navigate between product categories and detailed feature descriptions without overwhelming the user.
Placing emphasis on security and privacy features without cluttering the interface helps build trust.
Highlighting modularity through clean product listings and offering easy access to reviews, FAQs, and bundle options enhances the purchasing process, encouraging upselling without additional effort.
MarieMur
Mariemur is a sleek, modern platform designed to captivate and entice users with its stunning display of premium lingerie and accessories. The landing page presents a bold, luxurious aesthetic that immediately grabs attention, offering a variety of leather and latex options aimed at empowering individuals to express their authentic selves.
case study
Key insights into design solution:
The use of high-quality visuals and large, bold typography throughout the landing page contributes to a luxurious and immersive experience, making the user feel instantly drawn into the world of high-end lingerie.
The color scheme, predominantly black, paired with sleek, minimalistic navigation, creates a modern, sensual aesthetic that reinforces the brand's identity and appeals to users seeking sophistication and boldness.
Incorporating interactive call-to-actions at multiple points across the page ensures that users remain engaged and are encouraged to act on impulse, enhancing conversion rates.
NODO
A promo website for unique cinematography equipment. Inertia Wheels MAX – the first-hand wheels developed to streamline the operating experience.
case study
Key insights into design solution:
Using engaging interactions, we sparked curiosity and helped users recognize the value of the Wheels, leading to increased waitlist sign-ups
Presenting several ordering options gave existing and new customers the freedom of choice and help them make informed buying decisions through in-depth offerings explanations
Through rich interactions, 3D renders, and digestible copy, we showed off the unique physical features of the Inertia Wheels MAX, driving demand, and encouraging our audience to explore the product further
Redbrain
Redbrain offers actionable insights into product listing optimization, competitor monitoring, and customer sentiment analysis. With powerful automation capabilities, Redbrain enables businesses to stay ahead of the competition, optimize their product listings for maximum visibility and conversion, and engage with their customers in a more personalized and effective way.
case study
Key insights into design solution:
Provide customers with an intelligent shopping experience, helping them find the best products and optimize their spending.
The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.
The search button is interactive and dynamic, guiding the user through the first part of the site.
Riptide
The Riptide Electric Skateboard is an E-commerce of brand-name electric skateboards in the U.S. The brand is committed to creating the steepest electric skateboards that improve the feel and performance of a ride.
case study
Key insights into design solution:
We focused on effectively communicating the brand's core values ​​through video and photography so that the e-commerce site would resonate with people, evoking feelings of freedom, speed and serenity that went beyond simply selling skateboards.
The main navigation features product pages, making it easy to switch between the R1 and R1X models for easy comparison.
The thoughtfully crafted content flow intuitively led visitors to explore various aspects of the skateboards, including technical specifications and distinctive characteristics.
EsourceParts
EsourceParts provides a wide selection of repair parts for phones, tablets, laptops, and gaming consoles, ensuring customers have access to essential components. With categories spanning from Apple to Samsung and other brands, customers can find replacement screens, batteries, and accessories to keep their devices functioning optimally. EsourceParts emphasizes reliability with next-day shipping, competitive pricing, and a customer-first approach.
case study
Key insights into design solution:
The layout utilizes a clean, minimalistic aesthetic that reduces clutter, making it easy for users to focus on the products. This design choice enhances usability, ensuring that customers can quickly find what they need.
The website’s responsive design ensures optimal performance across devices, providing a consistent shopping experience whether accessed on a desktop, tablet, or mobile device.
A prominent search bar and well-organized categories enhance the browsing experience, enabling users to quickly locate specific items or explore related products with ease.
BRAVA
Brava introduces a revolutionary cooking experience with its Pure Light Cooking™ technology, which delivers unparalleled speed and precision, transforming how meals are prepared at home. With features like multiple independent cooking zones and thousands of automated recipes, Brava makes it effortless for users to create restaurant-quality dishes in their own kitchens. This innovative smart oven not only saves time and simplifies the cooking process but also promotes healthier eating habits by allowing users to ditch takeout.
case study
Key insights into design solution:
The design prominently showcases Brava’s sleek aesthetics, featuring high-quality images and engaging content that highlights the oven's innovative technology, appealing to consumers' desire for modern kitchen appliances.
The website employs intuitive navigation, allowing users to easily explore cooking functions, recipes, and product features, enhancing the overall shopping experience.
The strategic placement of calls to action, effectively guides users toward making a purchase, ensuring they remain engaged throughout their journey.
Matta
Matta healthcare enterprise website, our focus was on crafting a clean, modern, and highly functional B2B platform for the healthcare and raw materials industries. The design needed to balance user-centric navigation with a professional, trustworthy visual language that reflects the highly technical nature of the products offered.
case study
Key insights into design solutions:
Focused on Simplified User Journeys: The website's structure and navigation prioritize easy access to a vast catalog of over 5,000 products, ensuring users can find what they need efficiently across different markets.
Balanced Design for Professional Appeal: With healthcare and industrial clients in mind, the design strikes a balance between minimalism and functionality, ensuring clarity in communication while supporting advanced search capabilities.
Mobile-Friendly Design for Versatile Accessibility: Optimized for mobile devices, ensuring that busy professionals can browse and place orders with ease, enhancing overall customer engagement on various platforms.
Chuvachi Furniture
Chuvachi Furniture presents a carefully curated selection of high-end, sustainable furniture pieces. Each item is designed to blend modern aesthetics with functionality, offering timeless appeal and durability. The brand emphasizes craftsmanship and eco-friendly materials, positioning itself as a go-to source for customers seeking both elegance and sustainability in their home décor.
case study
Key insights into design solution:
Bold typography effectively communicates key messages and product details, creating an immediate visual hierarchy that guides users' attention toward essential information.
Streamlined navigation simplifies the shopping experience, enabling users to find desired products quickly and efficiently, ultimately reducing bounce rates and increasing the time spent on the site.
High-quality imagery combined with ample white space contributes to a modern aesthetic that resonates with target customers, fostering an emotional connection to the brand.
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