B2B Web Design Agency
We help B2B companies grow web-related KPI metrics through the user experience design.
a client
At Lazarev, B2B Web Design, we specialize in B2B website design, combining 9 years of industry experience with deep understanding of complex business processes. Our tailored approach delivers powerful digital solutions that drive engagement, conversions, and growth in the B2B space.
- Our team of B2B UX experts has successfully completed 600+ projects, earning 120+ design awards for our innovative approach to simplifying complex business offerings and creating intuitive user journeys for B2B clients.
- We employ a comprehensive B2B-focused methodology spanning stakeholder interviews, user research, and information architecture to ensure every website effectively communicates value propositions and facilitates business relationships.
- Our B2B digital strategies are meticulously crafted to streamline lead generation, optimize sales funnels, and support long-term business partnerships, adapting to the unique demands of various B2B industries and markets.
Portfolio of B2B web designs
From diverse industries to niche markets, Lazarev has created hundreds of unique dotcoms for B2B. We've tackled various challenges, delivered measurable results, and earned over 100 web awards. Explore the outcomes of partnering with globally recognized brands.
B2B Website Design Services That Drive Business Growth
Industries We Transform Through Strategic Design
We create conversion-driven B2B websites across diverse sectors, each designed with deep understanding of industry-specific user needs and compliance requirements.
FinTechÂ
We've helped companies like Accern and other Forbes 500 brands convey security and trustworthiness. Leverage our experience and insights to build your dotcom.
Web3Â
Inspired by our project with Tezos, we continue to design modern, trustworthy websites for blockchain/web3 companies. We create experiences that feel both innovative and reliable.
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E-commerceÂ
Building B2B commerce experiences that feel as intuitive as consumer shopping but pack enterprise-grade power. Our design and development handle complex business rules while keeping the experience smooth and professional.
Legal Tech
For legal professionals and those in Legal Tech, we bring the same passion and user-centered approach, adding a touch of creativity to the seriousness of B2B legal services.
Travel & HospitalityÂ
Designing and developing friction-free booking experiences on intuitive dotcoms. We turn complex availability systems and business rules into smooth, conversion-optimized journeys that users love to navigate.
EdTechÂ
Creating learning experiences that captivate and convert, powered by robust technology . We combine intuitive course navigation with seamless progress tracking and enterprise-grade user management on both - dotcoms and web platforms.
Process for B2B Web Design
We transform complex offerings into engaging digital experiences through a systematic design approach. Each step is optimized for B2B results - from research to launch, clarity drives conversion.
Our process is fully customized, tailored to the unique needs of your B2B business.
Strategic Discovery
We begin by immersing ourselves in your business ecosystem through stakeholder interviews and workshops. Our team analyzes your market position, studies competitor strategies, and identifies opportunities for digital differentiation. We establish clear metrics and map your ideal customer profiles.
Information Architecture
We architect your website's foundation through detailed structural planning. Our team develops user flow maps and navigation systems that guide decision-makers through your value proposition. We craft content hierarchies for different stakeholders while planning conversion funnels.
Visual Design & Branding
The design phase transforms your business expertise into a compelling visual narrative. We create professional design systems that reflect your brand's authority across all touchpoints. Our designers craft conversion-focused layouts that balance aesthetic appeal with business functionality.
Design Handoff & Support
We prepare comprehensive design documentation and specifications for your development team. Our handoff includes detailed style guides, component libraries, and interaction specifications. We provide design support during implementation to ensure pixel-perfect execution.
Growth Support
Post-launch, we continue to support your growth by testing, iterating, and launching new features. Count on our team for any ongoing needs—whether it’s graphic design, motion, or 3D work.
Our methodology centers on creating websites that don't just showcase your offerings — they actively support your entire business development process.
Our Approach to B2B Web Design
Strategic Content Structure
We structure complex B2B offerings into clear, intuitive user journeys. Every navigation path, content hierarchy, and interaction is purposefully designed to guide decision-makers from understanding to action.
Conversion-Optimized Design
Our designs blend professional aesthetics with strategic conversion elements. We implement clear calls-to-action, optimized lead capture forms, and compelling content layouts that support your sales process at every stage.
Enterprise-Grade Performance
We build for reliability and scalability, ensuring your website handles growing traffic and complex functionalities with ease. Our development standards prioritize fast loading times, secure data handling, and seamless integration capabilities.
Data-Informed Optimization
Through comprehensive analytics and user behavior tracking, we continuously optimize your website's performance. Regular testing and refinements ensure your digital presence evolves alongside your business objectives.
Clients talk about our B2B website design
Our B2B design agency has a proven track record with numerous startups. We believe the best testament to our expertise comes directly from our clients. Hear from founders themselves about their experience partnering with Lazarev.
“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
“Lazarev. fostered a positive engagement by delivering a navigable site that allowed users to absorb information quickly. The team led a thoughtful, efficient workflow that was always prepared for meetings.”
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Frequently Asked
Questions
Highlighting key questions and answers about our B2B web design. Reach out to discuss your specific project.
What sets your B2B technology web design services apart from other agencies?
We specialize in tech-focused websites that drive conversions. Our designs combine intuitive user experience with proven B2B conversion strategies. Every project starts with deep industry research and competitor analysis to identify key differentiation opportunities. We focus on elements critical for B2B success: clear technical documentation, compelling case studies, strategic CTAs, and conversion-optimized user flows. Our portfolio of enterprise software, SaaS, and tech service websites demonstrates our ability to translate complex offerings into engaging digital experiences that generate qualified leads.
How long does a typical B2B web design project take?
Most projects take 4-12 weeks from kickoff to launch, depending on scope and complexity. Simple service websites can be completed in 4-6 weeks, while complex SaaS platforms with custom features might require up to 3 months. We provide detailed timelines during initial consultation and can adjust our process to meet specific launch deadlines. Each project includes research, design, development, and testing phases to ensure quality without unnecessary delays.Â
How do you approach B2B e-commerce design?
How do you approach B2B e-commerce design? As a specialized B2B ecommerce website design agency, we create solutions that transform complex purchasing into intuitive online experiences. Our B2B ecommerce solutions focus on what matters: clear product catalogs, efficient ordering processes, and seamless account management. We design customized interfaces with smart search, filtering, and reordering capabilities that make sense for business buyers. Each platform includes personalized dashboards and enterprise-level integrations to support your sales process.
How do you approach responsive design for B2B websites?
We prioritize seamless functionality across all devices, ensuring easy access to key B2B elements. Technical specifications, product documentation, and contact forms remain easily accessible regardless of screen size. Our designs adapt dynamically to maintain clear information hierarchy and call-to-action visibility. Complex features like product configurators and pricing calculators are optimized for both desktop precision and mobile usability. Each design undergoes rigorous cross-device testing to ensure consistent performance and conversion rates.
What post-launch support do you provide?
We offer targeted optimization packages based on performance data and user behavior analytics. Our support includes regular conversion rate analysis, A/B testing of key pages and CTAs, security updates, and technical maintenance. Performance monitoring tracks key metrics like demo requests, consultation bookings, and qualified lead generation. For growing businesses, our retainer services provide ongoing design and development support to scale your website alongside your business, adding new features and optimizations based on user data and business needs.
design system
Helping you maintain consistency, recognition, and cohesion across all touchpoints with scalable design systems.