9+ years
Of experience
in UI/UX design
in UI/UX design
/ 01
B2B Web Design Agency
Become a client
B2B sales cycles are long and complex—but with the right website, you can shorten that cycle and drive more leads. A strategic, high-converting site builds trust and credibility, helping you build stronger relationships with potential clients and ultimately close more deals.
- Make the Buyer Journey Shorter
B2B doesn’t have to be complicated. Simplify your value proposition and clearly highlight the advantages of your offer. Every interaction should get your leads one step closer to saying "Yes" in the shortest period of time. - Build Trust and Credibility
In the corporate world, trust is everything. Your website should exude reliability and authority at every click. We design with one goal: making your website the go-to choice for your potential clients. - Improve Lead Generation
Think of your website as your sales machine. We optimize your funnels, eliminate UX friction, and never let a simple mistake cost you a lead. Your website will not only generate traffic but turn that traffic into qualified leads—quickly and efficiently.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
Awards backing

our excellence
our excellence
/ 03
2015
Founded, 9 years
of experience
of experience
/ 04
San Francisco
Based in heart of AI
/ 05
All-in-One Solution
From user-research to scalable design systems
we’ve got you covered
we’ve got you covered
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How can our B2B web design services help you?
Your website should be more than just a digital brochure—it should align with your sales cycle and generate qualified leads. Whether you're a tech company showcasing your platform, a manufacturer seeking distributors, or a service provider connecting with business clients, your site needs to deliver on your business goals.
Add Simplicity
People love simplicity, and we design with that in mind. Our approach streamlines your message, guiding potential clients from awareness to action—whether it’s requesting a demo, starting a trial, or booking a consultation.
Make Your Brand Stand Out
Forget generic corporate designs. We create memorable, professional websites that reflect your brand’s unique expertise. Your website will help you outshine competitors, building trust and driving engagement in a crowded B2B space.
Drive Continuous Performance
The dotcom should be a lead generation machine that works round-the-clock. We set up advanced analytics to track B2B metrics, identify user behaviors, and optimize your site’s performance, all while growing it alongside your business objectives.
Our Approach to B2B Web Design
At the core of our approach is a deep understanding of the complex B2B relationships and sales cycles that drive your business. We don’t just build websites—we create platforms that actively support your entire business development process.
Aligning with Your Marketing Strategy
Your website isn’t just a digital brochure. It’s a powerful marketing tool. Before we design anything, we sync up with your marketing team to ensure your website aligns perfectly with your overall marketing strategy, driving qualified leads right where they need to go.
Storytelling That Speaks to Decision-Makers
We turn your B2B expertise into a compelling visual narrative that resonates with your audience. Through strategic visual and content storytelling, we communicate your value clearly, drive engagement, and make your brand unforgettable.
Conversion-Focused Design
Our designs aren’t just about looking good—they’re about getting results. We blend professional aesthetics with conversion-driving elements to ensure your website actively supports your sales process, making it easier for prospects to convert into clients.
Built for Scalability & Reliability
Your website needs to grow with your business. We build for performance, ensuring your site can handle increasing traffic and complex functionality as your business expands. With us, your site scales without a hitch, keeping up with your success.
Case studies
B2B Web Design Portfolio
We’ve built hundreds of high-converting websites across industries and niches. From overcoming unique challenges to delivering measurable results, our work speaks for itself. With over 100 web awards to our name, we’ve partnered with globally recognized brands to create digital experiences that drive growth.
B2B Website Design Services
Clients talk about our B2B website design
Our B2B design agency has a proven track record with numerous startups. We believe the best testament to our expertise comes directly from our clients. Hear from founders themselves about their experience partnering with Lazarev.
/ 01
“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
/ 02
“Lazarev. fostered a positive engagement by delivering a navigable site that allowed users to absorb information quickly. The team led a thoughtful, efficient workflow that was always prepared for meetings.”
Industries We Transform with B2B Web Design
With a deep understanding of industry-specific needs, we inject creativity and innovation into every sector. No matter the vertical, we ensure your website drives real business results and pushes the boundaries of what’s possible with AI.
Who We Are
and Why Us
Since 2015, Lazarev.agency has been charting new territories in the world of digital design. As a premier design systems agency, we’ve delivered over 600 projects across diverse industries, earning recognition through 120+ design awards. Our team of UX strategists, UI/UX experts, product designers, and business analysts brings a wealth of experience to every challenge.
Our journey as design system consultants has taught us that true excellence lies in creating scalable, unified design frameworks. We've refined our approach to deliver design systems that transform scattered design assets into powerful, organized systems. Whether for ambitious startups or established enterprises, we build foundations that scale, enabling faster product development, seamless team collaboration, and consistent user experiences across all touchpoints. Through systematic organization and clear documentation, we help companies evolve from fragmented designs to unified, efficient design operations.
120+
International industry awards
/ 02
600+
Successful
projects completed
projects completed
/ 03
At Lazarev.agency, we see ourselves not just as service providers, but as partners invested in your success. Whether you’re a startup aiming for Series A funding or an enterprise looking to scale, our expertise in design systems is your springboard to achieving even your most ambitious goals.
What truly sets our design system consulting apart is our unwavering focus on your business objectives. We don’t just create interfaces; we craft comprehensive design systems that serve as a foundation for sustainable growth and user satisfaction. With nine years of experience under our belt, we’ve learned that effective product design is as much about driving business outcomes as it is about visual appeal.
The Process Behind B2B Web Design
Everything we do is designed to boost your revenue, hit your KPIs, and fuel growth. We center our strategy around your business goals, ensuring that each step brings measurable results.
Flexibility and focus are the guiding principles as we craft your perfect B2B website.
01
Strategic Discovery
We start by diving deep into your business ecosystem. Through stakeholder interviews and workshops, we get the lay of the land—market position, competitor strategies, and uncover digital opportunities that set you apart. We also establish key performance metrics and map out ideal customer profiles so we know exactly who we’re speaking to.
02
Information Architecture
We build the foundation of your website through strategic structural planning. Our team designs user flows and navigation systems that lead decision-makers directly to your value proposition. From there, we plan conversion funnels and create clear content hierarchies.
03
Visual Design
We develop conversion-focused design systems that reinforce your brand's authority across every touchpoint. Aesthetics meet functionality, ensuring that every design choice pushes your goals forward.
04
Design Handoff & Development
When it’s time for development, we’re with you every step of the way. Our comprehensive design documentation includes style guides, component libraries, and interaction specs. We also provide Webflow Development to ensure the final website is pixel-perfect and aligns with your vision.
05
Growth Support
Post-launch, we continue to support your growth by testing, iterating, and launching new features. Count on our team for any ongoing needs—whether it’s graphic design, motion, or 3D work.
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in mind?
book a call
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Frequently Asked
Questions
/00-1
What sets your B2B technology web design services apart from other agencies?
We specialize in tech-focused websites that drive conversions. Our designs combine intuitive user experience with proven B2B conversion strategies. Every project starts with deep industry research and competitor analysis to identify key differentiation opportunities. We focus on elements critical for B2B success: clear technical documentation, compelling case studies, strategic CTAs, and conversion-optimized user flows. Our portfolio of enterprise software, SaaS, and tech service websites demonstrates our ability to translate complex offerings into engaging digital experiences that generate qualified leads.
/00-2
How long does a typical B2B web design project take?
Most projects take 4-12 weeks from kickoff to launch, depending on scope and complexity. Simple service websites can be completed in 4-6 weeks, while complex SaaS platforms with custom features might require up to 3 months. We provide detailed timelines during initial consultation and can adjust our process to meet specific launch deadlines. Each project includes research, design, development, and testing phases to ensure quality without unnecessary delays.Â
/00-3
How do you approach B2B e-commerce design?
How do you approach B2B e-commerce design? As a specialized B2B ecommerce website design agency, we create solutions that transform complex purchasing into intuitive online experiences. Our B2B ecommerce solutions focus on what matters: clear product catalogs, efficient ordering processes, and seamless account management. We design customized interfaces with smart search, filtering, and reordering capabilities that make sense for business buyers. Each platform includes personalized dashboards and enterprise-level integrations to support your sales process.
/00-4
How do you approach responsive design for B2B websites?
We prioritize seamless functionality across all devices, ensuring easy access to key B2B elements. Technical specifications, product documentation, and contact forms remain easily accessible regardless of screen size. Our designs adapt dynamically to maintain clear information hierarchy and call-to-action visibility. Complex features like product configurators and pricing calculators are optimized for both desktop precision and mobile usability. Each design undergoes rigorous cross-device testing to ensure consistent performance and conversion rates.
/00-5
What post-launch support do you provide?
We offer targeted optimization packages based on performance data and user behavior analytics. Our support includes regular conversion rate analysis, A/B testing of key pages and CTAs, security updates, and technical maintenance. Performance monitoring tracks key metrics like demo requests, consultation bookings, and qualified lead generation. For growing businesses, our retainer services provide ongoing design and development support to scale your website alongside your business, adding new features and optimizations based on user data and business needs.