UX Research Services
At Lazarev., a UX research agency, our expertise lies in building personalized user experiences across various digital products, applications, websites, and more, spanning diverse industries.
a client
As a UX research agency, we're not limited by merely scratching the surface of people behavior. We relentlessly unravel the deeper questions: why people behave the way they do and how to improve their overall user experience.
- We're not in the business of collecting meaningless data. Our ultmate goal is to achieve deeper understanding of your current situation, maximize the research value, and optimize the resource utilization.
- Each user experience research we undertake is about extracting actionable insights and convert them into design solutions. We take these solutions through rigorous testing, continually refining and improving.
- Our approach involves comprehensive exploration of user behavior with a variety of tools. We leave no stone unturned, from thorough market research to continuous user analysis, using techniques like heat mapping and usability testing.
User Experience research: our Portfolio
We acquired a proven track record of conducting market and user research across diverse industries and project scopes –– be it building a B2B AI-driven product or designing a website for an SMB.
UX Research services
Navigating User Research Across Industries
User research methodologies are applied across a broad spectrum of industries and digital projects. At our UX research agency every single project, regardless of its domain, undergoes the rigorous process of discovery.
🔥 AI & Machine Learning
User experience research steers the creation of accessible and comprehensible interfaces for AI/ML technologies. Crafting Al interfaces hinged on verified market research insights fosters user comfort, and adopts Al algorithms to real-world needs.
FinTech
Gaining insights into user interactions and expectations of FinTech solutions allows us to architect robust and scalable banking and financial ecosystems. Our UX research methodologies drive the creation of frictionless transaction interfaces, intuitive financial visualizations, and holistic digital banking experiences.
Web3 & Blockchain
Our UX research method helps us ensure that interactions with decentralized systems are intuitive, seamless, and secure. The actionable insights from market research are turned into the fluid interfaces that foster trust and enable broader participation in the decentralized ecosystem.
Real Estate
User experience research operations hold the key to discovering the true human motivations for acquiring real estate. It reveals how people search for property, interact with agents, what their challenges are, and how to address them.
Our UX Research Process
Keeping in mind that each business is different, we offer you a custom-tailored design process for UX research, depending on your product concept, stage of development, business goals, constraints, and more.
Our best UX designers and business analysts are involved in conducting user interviews, usability testing, research and design thinking processes.
Discovering your goals and vision
Before even sketching out a project plan, we hold stakeholder workshops to figure out your business needs, constraints, and opportunities and come up with a set of research activities.
During these sessions, we're asking big questions like what is the main idea behind the project or who your clients are.
Analyzing insights
We apply data analysis and search for common patterns to turn the insights into design solutions. Mainly they form the foundation for developing user journey mapping, user flows and product positioning.
Creating a UX research strategy
The hypotheses we formulate during the workshops guide our research moves — we choose activities to either confirm or debunk those educated guesses. At the same time, we develop a strategy roadmap that provides a high-level overview of the product's goals and milestones. It's a compass that keeps you and our design team headed in the right direction.
Running UX research
Once we determine the informational needs, the data collection process begins. Our team is here to record and document findings, insights, or feedback from user interviews for further data analysis. We provide human factors validation testing, identify patterns, trends, and user insights and look for common pain points, needs, and preferences.
Pursuing a never-ending process
The research does not end with the design launch or code compilation. We're in it for the long haul, continuously refining the experience to meet user needs as they evolve over time.
Our team is well-versed in a spectrum of research methodologies encompassing behavioral and attitudinal analysis, as well as qualitative and quantitative approaches.
Our UX Research Methods
When we're seeking insights into "what people say," attitudinal research is our go-to. Looking for the deeper “why or how to fix a problem”, we apply qualitative research methods, whereas quantitative research methods do a much better job answering “how many” and “how much” types of questions. Explore a few of our common discovery research activities.
In-depth User Interviews
With these one-on-one conversations, we adhere to the "nothing about users without users" model, which, in turn, helps us create a product that meets the market's needs. We validate or challenge assumptions about the target audience and save time and money by ensuring we develop the corresponding features and solutions.
Surveys and Questionnaires
We conduct quantitative research with a larger sample of users to test our hypothesis and/or validate the data we got during an interview. Surveys conducted either in person, via email, or through online forms help us track or discover important issues to address.
Field Studies
Through observational studies, our UX research agency gains unfiltered insights into user interactions. We closely observe how users navigate, utilize, and respond to your solution, while remaining unobtrusive. These nuanced observations shed light on not just users actions, but the underlying motivations and decision-making processes behind them.
Сard sorting
This user research activity is required to learn how customers categorize and label items. It helps gain an inside look into their mental models and thought processes. This actionable insight is pure gold when it comes to designing navigation menus, information architectures, and content hierarchies.
Clients talk about our UX research agency
Every standout research project in our portfolio owes its success to a comprehensive discovery phase. So we leave it up to our clients to share the experience of partnering with us.
“Their comprehensive research abilities and attention to detail stood out.”
“Overall, they’ve gone above and beyond in terms of research while showing us how they’ve come up to the conclusions they have.”
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Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Learn about the intricacy of UX design research
Discover the invaluable advantages and challenges of UX design discovery and research throughout the product development process. Our team has taken on the mantle of equipping you with comprehensive guides, insider insights, and expert advice to steer your project toward success.
Frequently Asked
Questions
With a rich background in completed research projects and a deep commitment to user experience, our research agency is eager to provide comprehensive usability testing services. Our goal is to help enhance your digital offerings, ensuring they deliver outstanding user experiences.
Can I just skip the research to kick off with UX design?
Neglecting such a basic stage, you take a mammoth risk of investing in a product your users may not need or understand. Without UX design discovery and research techniques, you gamble on your solution's success. Plus, the lack of a solid data foundation - complicates the whole thing - it would be a challenge to create an accurate and comprehensive product design plan which risks resulting in expensive, repetitive iterations, mishaps, and lost revenue.
Do I still need to carry out any UX research method if I know all about my potential customers?
First, it all depends on what tools you used. Let's say you leveraged analytics and A/B usability testing to define the target audience's user personas. And that's great. But these methods help learn about people from customers' perspectives and ultimately, they provide less information than you could benefit from. Knowing what your users want limits you from an in-depth understanding of their motivations and offering them a solution they need.
Second, our user experience research firm cultivates a flexible approach meaning our team customizes the design research process to your product, business goals, and vision.
What UX research findings can I expect?
After our user experience research agency runs an in-depth discovery, you get a detailed customized research report, user personas, user journey map, product roadmap, etc. On top of that, we share our perspective, usability research expertise and recommendations on how to implement the findings into your design based on research, your vision, and business goals.
How do you use the research results in the design process?
Basically, we use findings from international user research expertise to build user centered design or service. That's the prime reason for running it in the first place. Our team utilizes the research results to map out user research solutions, functionality that is important for users, product positioning and incorporates all of it into your solution.
Do you do user testing and usability testing within the UX discovery sprint?
The discovery stage does not assume carrying out user testing or any other testing to observe user behavior with the real user interfaces. Usability testing activities take place during the UX design stage. Get to know more about how our user research team approaches UX design.
What is the timeline and price range of UX discovery?
It's a matter of tailoring the approach to your specific project type, product concept, initial conditions, and overall scope. The timeline for user research agency services can span anywhere from 2 to 6 weeks, with associated costs ranging from $4,000 to $10,000. For precise details regarding timelines and pricing, don't hesitate to reach out to skilled research consultants.
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