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Metastaq Design Case Study

UX Strategy
Experience design
Brand Identity
Art Direction
Website & Pitch Deck
Awards:

A B2B Blockchain platform that helps brands engage with their community, monetize loyal consumers more effectively, and reward high-value actions with exclusive experiences

An NFT-reminding robot on a black background
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About
the project

Challenge:

The realm of Web3 offers many solutions for momentary NFT minting for the users of marketplaces, who are always individuals but never brands. There’s not a single B2B solution that would allow businesses to create, mint, and release their brand new NFTs all in one platform and with no technical knowledge required.

Approach:

The vision was to make the NFT minting process quick, easy, and completely understandable for business workers, whose expertise may not always be technical;

Following Ibrahum’s vision, we designed a B2B Web3 platform that allows Fortune 500 brands to mint NFTs with an automatically generated smart contract and build e-stores for further NFT distribution.

200

Metastaq has acquired the top global brands as customers, like the ones with over 200 stores.

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130%

The sales at IUIGA have increased by 130% since the launch of their NFT collections on Metastaq. 

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top 10

6isty8ight got into the top 10 collections on Opensea after launching their NFTs on Metastaq.

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Develop performance-tracking functionality

Solution:

Brands can study the analytics of every NFT transaction and marketing campaign and make informed decisions in real-time

Help brands tap into the realm of digital collectibles

Solution:

Any non-technical team member can quickly mint an NFT, having a smart contract emerge automatically

Develop instruments for distributing NFT collections

Solution:

After minting their non-fungible token, a brand can create an e-store with a collection of NFTs immediately available for purchase

Ibrahim Hasani
Co-Founder & Head of Engineering at Metastaq

Lazarev is top-notch in what they do and they charge accordingly.

Ibrahim Hasani Photo
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The Project’s
Discovery Phase

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Design solutions

The realm of Web3 offers many solutions for momentary NFT minting for the users of marketplaces, who are always individuals but never brands. There’s not a single B2B solution that would allow businesses to create, mint, and release their xmdvndjfbnvjd

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Introducing data dashboard

Metastaq's dashboard features a compilation of useful widgets, prioritizing frequently used functions. The center holds key information like releases, NFT collection, and wallet, while KPIs and statuses are minimized and placed at the top and bottom.

How to structure data on NFT dashboards?

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No-code NFT creation & powerups

NFT minting is now incredibly quick. Users can easily drag and drop images, optionally include powerups, and customize NFT properties. Once done, minting or planning a release is possible. PowerUps are special features that can enhance NFTs. For example

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NFT collections and API integration

NFT minting is now incredibly quick. Users can easily drag and drop images, optionally include powerups, and customize NFT properties. Once done, minting or planning a release is possible. PowerUps are special features that can enhance NFTs. For example

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Customizing NFTs e-store

The NFT store builder plugin allows brands to effortlessly create an e-store featuring their minted NFT collection. This enables immediate availability for purchase. The builder offers extensive settings for maximum flexibility and customization. Users need to simply select the desired NFT collection, install the template, fill in the block information, and click "publish."

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Tracking finances

We designed tabs for transactions and account billing, making it easy for financial managers and administrators to locate and export necessary information to a CSV file. Moreover, there's a wallet panel that allows users to easily top up their accounts using a USD card or cryptocurrency.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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