Our Decade of Designing Effective Adtech/Marktech Platforms
If you're in adtech or marktech looking to:
Boost campaign performance through data-driven UX design.
Simplify marketing automation with intuitive dashboards.
Increase engagement with user-centric tools for marketers.
Lazarev+Adtech will optimize your platform with data-driven and scalable designs.
Check the success stories of our clients below.
for our clients
our excellence
Recognised
Fast company, .INC
Analytics platform
This platform offers e-commerce teams a comprehensive solution for understanding the profitability of their marketing efforts. With scientifically based data, a quick setup, and a user-friendly interface, teams can make informed decisions rapidly. By integrating data from multiple sources, businesses can unify their reporting and gain insights into every aspect of their operations, leading to increased efficiency and profitability.
case study
Key insights into design solutions:
The interface promotes user engagement by offering fully customizable dashboards that aggregate data from various sources. This approach allows teams to access critical insights without the frustration of navigating between multiple tools and spreadsheets.
An intuitive setup process that takes just 10 minutes reduces barriers to entry, enabling teams to start leveraging data quickly. This streamlined onboarding experience fosters confidence in the tool from the outset.
The user interface emphasizes simplicity and speed, allowing for quick access to essential metrics and insights without overwhelming users with unnecessary complexity.
Peel
Peel delivers an analytics platform designed to help businesses understand customer behavior, particularly focusing on retention and revenue generation. The interface features a clean layout with intuitive navigation, allowing users to access vital metrics and insights effortlessly. Key components include dashboards that summarize critical data points, such as customers' returning rates and revenue performance, making it easier for teams to identify trends and areas for improvement.
case study
Key insights into design solutions:
A user-friendly dashboard consolidates essential metrics, providing an overview of customer retention and revenue. This streamlined presentation of data significantly enhance decision-making processes.
Clear categorization of data supports users in easily navigating through various reports. This logical organization promotes efficient data exploration and analysis.
Incorporating visual elements, like charts and graphs, makes complex data more digestible, fostering better understanding among users of varying analytical skills.
Fieldstream
Fieldstream provides an AI-powered marketing analytics platform that empowers businesses to harness the full potential of their data, facilitating informed decisions that drive growth. The platform’s intuitive dashboard enables users to monitor and analyze marketing efforts across multiple channels, providing deep insights into campaign performance and ROI. By utilizing features like scenario planning, businesses can optimize their marketing strategies and forecast future investments effectively.
case study
Key insights into design solutions:
The platform’s highly automated interface streamlines the onboarding process, allowing users to connect their data effortlessly. This simplicity encourages adoption and reduces the learning curve, fostering user confidence in leveraging the tool.
A well-structured dashboard presents insights in a visually appealing manner, ensuring that complex data is easily understandable. Utilizing clear visuals and intuitive navigation enhances user experience by allowing quick access to critical information, such as ongoing campaign performance.
A focus on data visualization ensures that complex data sets are presented in an easily digestible format, enhancing the user’s ability to interpret and act upon insights.
Latana
Latana redefines brand insight generation by employing a unique approach to data collection and analysis. By simplifying survey participation and utilizing advanced technology, Latana delivers precise brand performance metrics that empower businesses to enhance their marketing strategies and achieve faster growth.
case study
Key insights into design solutions:
The design prioritizes a mobile-first experience, ensuring that surveys are short and intuitive, which significantly reduces user fatigue and improves response rates.
Extensive testing of question formats minimizes bias, contributing to higher-quality data collection and creating a more reliable user experience. This commitment to quality is vital for apps that rely on accurate user feedback for continuous improvement.
A focus on data visualization ensures that complex data sets are presented in an easily digestible format, enhancing the user’s ability to interpret and act upon insights.
Insticator
Insticator provides a comprehensive suite of engagement and monetization solutions, helping publishers increase site engagement and revenue through tools like polls, trivia, commenting, and a full ad management system. The platform delivers scalable solutions for publishers to utilize first-party data, ensuring consistent revenue growth without sacrificing other inventory partners.
case study
Key insights into design solutions:
The dashboard presents key performance metrics visually, enabling publishers to track revenue trends and engagement levels effectively. This data-driven approach empowers users to make informed decisions regarding their content strategy.
Incorporating visual analytics and performance metrics enhances the understanding of audience behavior, allowing publishers to make informed decisions that drive engagement.
Dstillery
Dstillery provides a platform for exploring audiences with access to over 3K audience options, categorized and ready for custom configurations. The platform’s Smart Search tool uses a proprietary search algorithm to match users with specific audience segments. Users can filter, export, and purchase audience segments for various campaigns, with detailed breakdowns by audience name, type, size, and platform availability.
case study
Key insights into design solutions:
The search functionality is user-friendly, utilizing a proprietary algorithm that allows users to discover audiences based on specific criteria. This tailored approach increase the likelihood of finding the ideal audience for campaigns.
A filtering system is in place, offering multiple configurations that enable users to narrow down their audience search by category, size, and scale. This feature streamlines the user experience and enhances efficiency.
Responsive design principles appear to be implemented effectively, ensuring the platform is accessible and functional across various devices. This adaptability improve user experience, particularly for on-the-go marketers.
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