10+ years
of experience
in UI/UX design
in UI/UX design
/ 01
Web design services
Become a client
Lazarev.agency, top-rated AI-driven design agency, builds websites that drive business results. Custom web design focused on conversion rate optimization.
- Strategic approach
Web design projects start with understanding business goals. User research reveals what drives conversions for your target audience. - AI-powered optimization
Our AI UX design agency capabilities mean data-informed decisions from day one. Predictive analytics guide layout choices. Machine learning optimizes content placement. - Full-stack development
In addition to design, the development team constructs custom scaling websites. Clean code, responsive design and SEO underpinnings which were created initially. - Measurable results
25-40 percent conversion rates are perceived by clients as compared to past sites. Improved user experience translates into increased revenue per traffic.
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$500M+
in funding secured
for our clients
for our clients
/ 02
120+
awards backing
our excellence
our excellence
/ 03
2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How Lazarev.agency’s approach works
Everything we do ladders up to one goal: meaningful product outcomes. Our method blends research, product thinking, and high-precision design. The result is a digital experience that actually moves metrics.
User-first research foundation
Every web design project starts with research. The expert team maps user journeys before creating layouts. Where do visitors enter? What's their goal? What stops them? This research prevents expensive mistakes later.
Conversion-focused design systems
Layouts optimize for specific business goals. Want more demo requests? Design guides visitors toward that action. Running an online store? Checkout flow gets obsessive attention.
AI-driven optimization
Lazarev.agency has been designing with AI and for AI since 2017. Automated UX testing helps in exposing usability problems more quickly than the manual audits. This is through predictive models which maximize content placement to ensure maximum engagements.
Performance-first development
Fast sites convert better. Period. The development team builds with performance as priority one. Optimized images, clean code, proper caching, and CDN configuration ensure sites load instantly.
Case studies
Conversion-ready web design in action
See how our UX research, product thinking, and interface design helped clients boost retention, streamline onboarding, and scale faster.
Complete web design services
What our clients are saying
Hear directly from the people we’ve worked with. Our clients share their experiences, the impact of our web design, and how our solutions helped their businesses grow. Real stories, real feedback, real results.
/ 01
The workflow and process is one of the best I have worked with including my experience with much larger companies.
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I've never worked with a vendor operating so well, especially on a creative job.
Industries served
Lazarev.agency brings experience across a diverse range of sectors.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function. Every engagement is anchored to the metrics you care about: AI feature adoption, activation and retention in key accounts, time-to-decision in core workflows, and upgrade/expansion tied to AI-powered plans.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
Design process
Every design challenge has a root cause and we dig until we find it.
Our process makes sure we’re solving the right problem, not decorating the wrong one.
01
Strategy & planning
Information architecture, user journey mapping, and conversion goal setting. Wireframes show structure before visual design begins. Early testing prevents expensive changes later.
02
Design & prototyping
High-fidelity designs bring brand identity to life while maintaining conversion focus. Interactive prototypes let stakeholders experience the site before development. User testing validates assumptions.
03
Development & integration
Agile development with regular check-ins. Performance optimization,and system integration happen in parallel. Code review ensures quality.
04
Launch & optimization
Sites launch with analytics configured and conversion tracking active. Post-launch optimization based on real user data. A/B testing, performance monitoring, and continuous improvement.
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FAQ
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What makes Lazarev.agency different from other web design agencies?
Three things: strategic focus, AI integration, and measurable results. Most agencies focus on aesthetics. Lazarev.agency focuses on business outcomes first. The AI-driven approach means designs informed by data. Every project gets measured against specific conversion goals. As a Bay Area design agency, Lazarev.agency brings Silicon Valley product thinking to every project regardless of client location.
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How long does a web design project take?
Depends on scope. Custom websites for small businesses typically take 6-8 weeks from discovery to launch. Larger projects with complex functionality or extensive content might take 3-6 months. Project managers provide detailed timelines during discovery with clear milestones. Agile approach allows iterative launches, strong foundation lives quickly, then progressive feature additions.
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How can a website improve my business goals?
A professionally designed site not only looks appealing but converts visitors into customers. From home page layout to mobile responsiveness, every element is crafted to support your business goals and attract potential visitors.
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Do you work with small businesses or new ventures?
Yes! Our expert team has experience helping small businesses and new ventures build digital experiences that compete with larger companies. We focus on what matters most: clear brand messaging and user-friendly design for your clients.
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How do I know if your agency is the right fit?
Our whole team of designers, developers, and marketers work closely with clients to align digital experiences with business goals. We’ve helped countless brands, from small businesses to large enterprises, get found online and stand out in competitive markets.
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Can you work with our existing development team?
Absolutely. Lazarev.agency often collaborates with clients' internal developers. The agency handles design, UX strategy, and conversion optimization while internal teams manage implementation. This hybrid approach works well for companies wanting strategic design expertise without changing development workflow. Clear design systems and comprehensive documentation ensure smooth handoffs.
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How do you increase conversion rates?
Conversion rate optimization is built into every design decision. Start by understanding what actions matter for the business — purchases, sign-ups, demo requests, whatever moves the needle. Then every element gets designed to guide visitors toward those actions. Clear value propositions, strategic CTAs, trust signals, reduced friction, and A/B testing of variations. Sites typically see 25-40% higher conversion rates because conversion is the primary design objective.
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Can you redesign an existing website?
Yes. Website redesign projects make up a significant portion of work. The process starts with a comprehensive UX audit identifying pain points, analyzing user feedback, and benchmarking competitors. Then improvements get prioritized based on business impact. Many clients see 25-40% improvement in key metrics after strategic redesign.
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What happens after the website launches?
Launch is the beginning. Ongoing support includes performance monitoring, A/B testing, conversion path refinement based on real user data, and continuous improvements. Also technical support for updates, security patches, troubleshooting. Think of it as an ongoing partnership. Sites that get actively optimized post-launch consistently outperform those that launch and sit static.
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How do you ensure mobile responsiveness?
Every site gets built mobile-first. Mobile experience designed and tested first, then expanded for larger screens. This ensures the site works perfectly on smartphones where most visitors experience it. Test across devices, browsers, and screen sizes.
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