9+ years
Of experience
in UI/UX design
in UI/UX design
/ 01
Branding Services
Become a client
Make your brand unforgettable with our branding services.  At Lazarev, we don’t just design; we build brands that grab attention, drive recognition, and spark trust.
- Create an Unstoppable Market Presence
We combine strategic insight with creative brilliance to help startups and enterprises craft a lasting impact. - Simplify & Amplify Your Story
Turn complex tech solutions into a brand story that’s simple to understand and impossible to ignore. - Every Element Working in Harmony
Align every element of your brand—logotype, icons, typography, color palette, etc—to tell your unique story and achieve the business results you’ve been dreaming of.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
Awards backing

our excellence
our excellence
/ 03
2015
Founded, 9 years
of experience
of experience
/ 04
San Francisco
Based in heart of AI
/ 05
All-in-One Solution
From user-research to scalable design systems
we’ve got you covered
we’ve got you covered
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How can our business branding services help you?
Unlock your brand’s true potential with expert guidance. Strategic brand positioning is key to standing out. At Lazarev, we turn growing businesses into industry powerhouses through powerful design and unforgettable brand experiences.
Command Attention in Your Market
Stand out brilliantly with our branding agency services. We craft magnetic brand identities and cohesive brand messaging that attract your ideal customers and keep them coming back. Watch as your unique brand story captivates audiences and builds an enthusiastic community around your business.
Build an Unshakeable Brand Presence
Ensure your brand shines consistently at every touchpoint with our marketing and branding services. From social media to sales collateral, we create a cohesive brand identity that builds instant recognition and deepens customer trust.
Scale Your Brand Effortlessly
Focus on growing your business while we handle the creative. Our product branding services provide you with a dedicated team of brand experts who employ tailored branding strategies to enhance your brand's credibility and identity across various industries.
Transform Brand Value into Business Growth
Watch your brand investment drives real results. We implement strategic metrics to showcase your brand’s growing influence, from increased market share to stronger customer loyalty. See exactly how your enhanced brand presence impacts your bottom line.
Our Approach to Marketing and Branding Services
Transform your brand into a growth engine. By combining comprehensive strategy, sharp market insights, and the latest trends, we turn data into visually striking narratives that drive real business results.
Research-First Methodology
Winning brands start with smart decisions. We dive deep into your market, study your competitors, and analyze your audience to uncover golden opportunities. With a data-driven plan, we set your brand up for success—no guessing involved.
User-Centric Approach
Have us design experiences—from logos to messaging—that resonate on an emotional and functional level. Every element is crafted to connect deeply with your customers and spark action.
Adaptive Brand Systems
Your brand needs to thrive everywhere it shows up. With Lazarev., you can create flexible, scalable systems that stay consistent across channels and evolve with your growth. No matter the platform, your brand’s core identity remains strong and recognizable.
Focus on Measured Impact
If it doesn’t drive growth, it’s not worth it. Our designs are backed by clear metrics and continuous optimization, ensuring your brand delivers impact that compounds over time. Get branding that doesn’t just look good—it performs.
Case studies
Our Brand Identity Portfolio
For the clients who trusted us with their brand development, we crafted identities that drive loyalty, boost recognition, and elevate key performance metrics. See how we’ve turned businesses like yours into unforgettable brands.
Brand Identity Design Services
Listen to what our clients say
Discover what tech leaders, founders, and innovators are saying about how our brand designs fuel their success. See why we’re the go-to branding agency for creating standout solutions that deliver real results.
/ 01
“Lazarev. completed the project on time and within budget. They have an admirable structure and process that worked effectively and creatively. The team is also available and responsive despite their huge time zone difference.”
/ 02
"The workflow and process is one of the best I have worked with including my experience with much larger companies."
.webp)
Industry Expertise that Drives Brand Growth
Leveraging deep domain knowledge across tech sectors, branding agencies craft specialized branding services that align with your industry’s unique challenges and opportunities.
Who We Are
and Why Us
Since 2015, Lazarev.agency has been charting new territories in the world of digital design. As a premier design systems agency, we’ve delivered over 600 projects across diverse industries, earning recognition through 120+ design awards. Our team of UX strategists, UI/UX experts, product designers, and business analysts brings a wealth of experience to every challenge.
Our journey as design system consultants has taught us that true excellence lies in creating scalable, unified design frameworks. We've refined our approach to deliver design systems that transform scattered design assets into powerful, organized systems. Whether for ambitious startups or established enterprises, we build foundations that scale, enabling faster product development, seamless team collaboration, and consistent user experiences across all touchpoints. Through systematic organization and clear documentation, we help companies evolve from fragmented designs to unified, efficient design operations.
120+
International industry awards
/ 02
600+
Successful
projects completed
projects completed
/ 03
At Lazarev.agency, we see ourselves not just as service providers, but as partners invested in your success. Whether you’re a startup aiming for Series A funding or an enterprise looking to scale, our expertise in design systems is your springboard to achieving even your most ambitious goals.
What truly sets our design system consulting apart is our unwavering focus on your business objectives. We don’t just create interfaces; we craft comprehensive design systems that serve as a foundation for sustainable growth and user satisfaction. With nine years of experience under our belt, we’ve learned that effective product design is as much about driving business outcomes as it is about visual appeal.
The process of designing a branding
Our streamlined brand development process is designed to deliver exceptional results every time. It’s fully adaptable to your unique needs and business goals.
We don’t do one-fits-all solutions—this is branding, tailored just for you.
01
Discovery & Analysis
We dive deep into your business goals, audience, and competition to uncover hidden opportunities. Through stakeholder interviews, customer surveys, and brand audits, we pinpoint the gaps that will set your brand apart and position it to dominate.
02
Brand Strategy Development
Armed with insights, we build your ultimate brand strategy. From nailing down your messaging and value proposition to creating audience personas and success metrics, we design a roadmap that propels your brand toward growth and market authority.
03
Design Execution
Your strategy comes to life with visuals that stop the scroll and spark conversations. From logos to typography and color schemes, every detail is tailored to reflect your brand's essence. Feedback loops? Iterations? We’ll keep refining until it’s pitch-perfect.
04
Launch & Support
Your brand’s big debut starts here. We arm your team with detailed brand guidelines, ensure a flawless rollout, and stay by your side to monitor performance. Need adjustments to keep momentum? We’ve got you covered.
05
![]()
Have
a project
in mind?
book a call
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Frequently Asked
Questions
/00-1
How long does the branding process take?
Brand development takes 4-10 weeks, broken down into strategic phases. We start with research and interviews to understand your goals, then craft a unique strategy and visual identity with iterative feedback. Complex projects may take longer, depending on scope and decisions.
/00-2
What makes your digital branding services unique?
We blend deep market analysis with creative design to deliver results. Instead of just focusing on visuals, we start with research to understand your market, audience, and growth opportunities. This data-driven strategy guides every design decision, ensuring your brand resonates and drives business growth, especially for tech-focused companies.
/00-3
What deliverables can we expect?
You’ll get a full brand system in Figma, designed to fuel growth. Expect a logo, detailed strategy docs (positioning, messaging, personas), and a visual identity package (logo, typography, colors, imagery). Plus, we provide a brand guideline, asset library with templates, and training for smooth implementation. Everything you need to launch and scale your brand.
/00-4
Do you offer ongoing brand support?
We offer continuous brand evolution through flexible retainer options, working alongside branding agencies when needed. From regular brand health checks to creating new assets and updating guidelines, we keep your brand sharp. Plus, we provide training, ensure consistency as you grow, and offer strategic advice for new markets or product launches.
/00-5
How much does your product branding services cost?
The cost of corporate branding services differs from $5K to $25K, depending on project complexity, timeline, required features, and team size — but every mission is unique, so let’s discuss your goals and give you a tailored estimate for digital branding services.