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Mappn

Mappn Design Case Study

Product roadmap
Experience design
Usability testing
Mobile design
Style Guide
Awards:
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A mobile app that helps people find events according to their preferences, define real-time foot traffic, and choose the best time to attend the venue. 

A lot of girls and boys dancing at the party
watch showreel

About
the project

Challenge:

Facing a highly competitive market, the Mappn founders knew they had to make their entertainment app stand out by forging strong emotional bonds with their users. This led them to reach out to Lazarev. to infuse their product with a captivating design and intuitive UX.

Approach:

The app's focal point became the simplicity and intuitive nature of the UX. We further enhanced user engagement by incorporating interactive 3D elements and animations, encouraging exploration of various locations and subsequently elevating the app's retention rate.

Immerse the app with relevant functions

Solution:

After delving into the product concept and client's business model, we devised a roadmap, integrating new features like foot traffic projections, enhanced filters, reactions, and more.

Eliminate all user flow frictions 

Solution:

Prioritizing simplicity and intuitiveness in the user experience, we crafted a product that has become a preferred choice for leisure activities. 

Devise unique features for standout distinction

Solution:

We developed an interactive 3D map for local discovery and included social-media-style features like reactions, interactive tags and more to boost user engagement.

Maxence Bouvier
CEO at Mappn

Their work perfectly reflects the vision we had at the start, helping us create a user-friendly and easy-to-navigate mobile app. We are looking forward to having a long-term relationship with Lazarev.

Maxence Bouvier Photo
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The Project’s
Discovery Phase

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design solutions

The project’s main objective was to provide the target audience with a smooth and personalized encounter at every interaction point with the product. To make this happen, we combined succinct UX copy with a polished design, bold CTA buttons, and interactive features.

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Introducing interactive map

After assessing Mappn's market environment, we pinpointed three audience segments: tourists, nightlife enthusiasts, and those seeking quieter social spots. To cater to these groups, we introduced an advanced filter feature, enabling users to search for places based on their preferences.

Discovering a real market need. Step-by-step hands-on guide

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Recommended features 

After a deep market and product concept analysis, we developed innovative features to boost user engagement. These included reactions, reviews, user tips, comprehensive venue previews, booking functionality, quick video reviews, personalized recommendations, curated lists of saved locations, and more.

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Interactive design for an entertainment app 

Studying Mappn's competitors unveiled impressive features like real-time foot traffic updates, personalized recommendations, and place reactions. This insight empowered us to craft an exciting new product, one that invites users into an interactive and socially immersive experience.

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Resource center

Exceptional customer service is a critical factor in setting an app apart from its rivals, so we ensured that Mappn excels in this regard. We introduced an intuitive Help & Support center, offering users access to essential information. This includes a comprehensive FAQs section that addresses a range of inquiries and also provides detailed Terms & Conditions, assuring users of our commitment to transparent and fair rules.

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Designing for web devices

Given the nature of Mappn's application, it's evident that mobile design is paramount. So, naturally, we've made sure to fine-tune the design for all sorts of devices. This way, users can enjoy easy access to its features wherever and whenever they need.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

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