A leading b2b technology-backed African market place for chemicals, materials, commodities and ingredients.
About
the project
The founders of Matta embarked on a mission to make a significant impact on the African Market by managing the entire lifecycle of chemical and raw material supply and utilization.
They envisioned a marketplace that aggregates demand from manufacturers, and supply from producers and importers into a single market place, creating an eco-system that ensures constant supply of essential raw materials within the economy.
With that vision Matta founders came to Lazarev.
At Lazarev, we embraced the task of shaping a customer-centric experience that not only conveys the trustworthiness but also the value proposition of Matta, enabling it to scale.
Following rigorous brainstorming sessions with our client, we envisioned a transparent marketplace that empowers buyers and suppliers to seamlessly search, compare, sample, request quotes, facilitate supplies, and execute purchases of chemicals and raw materials.
Matta stands as Africa's pioneering chemical marketplace. Our team ensured the platform exudes trustworthiness, thereby enhancing user adoption and catalyzing its growth.
The Project’s
Discovery Phase
Experience Strategy
The homepage acts as the initial point of interaction with the marketplace and the challenge was to organize the informational architecture so that it  guides users to explore the products.
We introduced a search bar for quick queries, accompanied by the option to switch between different category types, and offered a list of the most popular subcategories just below the search bar.
For those who were uncertain and wished to explore, we provided a preview of the catalogue with tabs for switching between category types, mirroring the functionality of the search bar.
Steering towards well-informed purchases
When purchasing chemical products, users not only seek advanced filtering options but also prioritize  access to key information such as the producer's name and the price per package or volume of the product.
These factors influence their purchase decisions, and because of that, we have prominently featured them on every product card within the catalog.
Designing transparent product page
Within the intricate realm of the chemical market, it is imperative to have the flexibility to assess and select the desired product volume and quantity options.
We intentionally placed the price per package or kilogram adjacent to the user's choice of product quantity for immediate reference. As soon as the quantity is chosen, Matta promptly calculates and displays the total price. This is a deliberate step towards promoting transparency.
Enhancing conversions via sample orders
Product-related information is filled in by a supplier. However, in instances where the necessary documents are not provided, we have empowered a buyer to request these documents directly.
Additionally, we implemented a feature that allows users to order a sample. This strategic move is aimed at boosting conversions for individuals who may have reservations about committing to a full package purchase.
Sample or doc requests are managed by the supplies in the  "My Orders" and "My Requests" modules and the responses can be accessed by buyers in the same modules later on their side of the marketplace.
Establishing credibility for suppliers
We've introduced a dedicated Supplier page that provides comprehensive information about the supplier's products, documents, location, and offers a direct link to their official website and social media profiles.
On the supplier's side, it's essential to complete this information through their account to establish trustworthiness and appeal to discerning buyers. To facilitate this, we've created advanced settings, profiles, and a streamlined process for adding new products and related information.
Bringing clarity to finances
We've empowered suppliers to take control of their financial aspects through our platform, allowing them to access analytics, monitor orders, and manage requests from buyers.
The functionalities of Matta contribute significantly to aiding suppliers in making well-informed decisions regarding their business performance.
![]()
Have
a project
in mind?
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Retasks
Retasks is a B2B all-in-one workflow management app for law and accountant firms. It organizes complex and repeated work processes, and improves planning, prioritization, progress tracking, and communication.
