in UI/UX design
Product Redesign Services
At Lazarev, we modernize and optimize established digital products through strategic redesign, delivering measurable business growth and contributing to overall business success.
- We identify and transform key metrics that matter to your bottom line. Our redesigns deliver measurable impact: we've boosted B2B SaaS conversions by 300%, increased EdTech platform retention by 42%, and helped e-commerce clients generate $500K in sales within their first month post-redesign.
- From scaling user adoption for video engagement platforms to reducing operational costs for Fortune 500 enterprise tools, we create interfaces that users love.
- Redesigning with purpose — enhancing only what needs improvement to ensure a seamless transition for your existing user base.
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Our team’s work was honored with most of the world-known trophies
Every product deserves its own transformation path. Whether you need quick impactful changes or a complete evolution, we balance innovation with user familiarity to create meaningful improvements that drive growth.
Our Approach to Redesigning Digital Products
Data-Informed Direction
We ground every redesign in concrete data and insights. Through stakeholder interviews, user behavior analysis, and performance metrics, we identify clear opportunities for improvement. This evidence-based foundation ensures our design decisions address real user needs and business goals.
User-Centric Evolution
We combine quantitative data with qualitative user feedback to shape our redesign strategy. By deeply understanding user flows, pain points, and behavior patterns, we ensure every design enhancement serves a clear purpose and delivers measurable value.
Iterative Refinement
Our approach centers on continuous validation and improvement. Through rapid prototyping and testing, we quickly verify design decisions against real user interactions. This allows us to confidently move forward with solutions that enhance user satisfaction while meeting business requirements.
Systematic Integration
We take a methodical approach to implementing changes, ensuring smooth transitions and user adoption. By working within existing technical frameworks and maintaining familiar patterns, we deliver improvements that feel natural to current users while setting foundations for future growth.
Portfolio of Product Redesigns
Discover how our redesign expertise transforms underperforming digital products into business assets. See real results across industries, from fintech to enterprise solutions.
Our clients say
Success stories from teams who dared to evolve. From initial challenge to final outcomes – hear what our clients experienced during their redesign journey. Their results and continued growth speak volumes about the power of strategic transformation.
"We saw an increase in engagement metrics, in users and in resume submissions."
"Lazarev is top-notch in what they do and they charge accordingly."
Industries we’re specialized in
Who We Are
and Why Us
Since 2015, Lazarev.agency has been charting new territories in the world of digital design. As a premier design systems agency, we’ve delivered over 600 projects across diverse industries, earning recognition through 120+ design awards. Our team of UX strategists, UI/UX experts, product designers, and business analysts brings a wealth of experience to every challenge.
Our journey as design system consultants has taught us that true excellence lies in creating scalable, unified design frameworks. We've refined our approach to deliver design systems that transform scattered design assets into powerful, organized systems. Whether for ambitious startups or established enterprises, we build foundations that scale, enabling faster product development, seamless team collaboration, and consistent user experiences across all touchpoints. Through systematic organization and clear documentation, we help companies evolve from fragmented designs to unified, efficient design operations.
in UI/UX design
projects completed
At Lazarev.agency, we see ourselves not just as service providers, but as partners invested in your success. Whether you’re a startup aiming for Series A funding or an enterprise looking to scale, our expertise in design systems is your springboard to achieving even your most ambitious goals.
What truly sets our design system consulting apart is our unwavering focus on your business objectives. We don’t just create interfaces; we craft comprehensive design systems that serve as a foundation for sustainable growth and user satisfaction. With nine years of experience under our belt, we’ve learned that effective product design is as much about driving business outcomes as it is about visual appeal.
The process of redesign digital products
Two essentials of our process: research and fact-based decisions. Everything else adapts to the unique needs of your project and the state of your product —
ensuring every choice made is purposeful, every design intentional, and every outcome measurable.
Comprehensive Evaluation
Immersing in your product's current state reveals crucial insights. Through stakeholder interviews, user behavior analysis, and performance metrics review, we build a comprehensive understanding of existing challenges and opportunities. This foundation ensures our redesign strategy addresses real user needs and business goals.
Strategic Discovery
Deep user research combines quantitative data analysis with qualitative user feedback. Our team studies user flows, identifies pain points, and analyzes usage patterns. This research reveals not just what users do, but why they do it, informing every subsequent design decision.
Iterative Design and Validation
Research insights drive iterative design sprints forward. Each design decision undergoes immediate testing and validation through prototyping. Rapid prototyping paired with continuous feedback loops enables quick concept validation and solution refinement based on real user interactions.
Systematic Implementation
Validated design solutions transform into systematic improvements. Working within existing technical frameworks ensures smooth integration, maintaining familiarity for current users while introducing enhancements. This methodical approach creates sustainable, scalable design evolution that grows with your product.
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Frequently Asked
Questions
How long does a product redesign process typically take?
The timeline for a product redesign varies depending on your project's scope and complexity. A typical end-to-end redesign process takes 3-4 months. This includes research and discovery (2-3 weeks), strategy and design (6-8 weeks), and implementation support (4-6 weeks). For larger products or those with complex user flows, the timeline might extend to 6 months. We can also break down the process into smaller phases to accommodate your business needs and resources.
How do you ensure the redesign will improve user engagement?
Our approach combines data-driven decision making with user-centered design principles. We start by analyzing your current user metrics and conducting user research to identify pain points. Throughout the redesign process, we use A/B testing and user testing sessions to validate design decisions. Our team creates interactive prototypes that allow us to test and refine solutions before full implementation, ensuring the new design effectively addresses user needs and business goals.
What deliverables can we expect from the redesign project?
You’ll receive a comprehensive package including user research findings, wireframes, interactive prototypes, and a complete design system with documentation.
How do you handle the transition from old to new design?
We understand that transitioning to a new design requires careful planning to minimize disruption. Our team develops a phased implementation strategy that can include gradual rollouts, beta testing with select user groups, and parallel running of old and new versions. We provide training materials for your team and end users, along with a detailed migration plan. Throughout the transition, we monitor user feedback and performance metrics to ensure a smooth changeover, making adjustments as needed to optimize the experience.