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Vessel Finance

Vessel Finance

Experience strategy
UI UX Design
Art Direction
Visual Language
Style Guide
Awards:

A Vessel Finance Calculator is a B2B maritime solution for major shipping companies. It helps to assess the accounting impact of various vessel acquisitions. 

A vessel is transporting cargo by sea
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About
the project

Challenge:

Boel IT company created a thorough Vessel Finance Calculator, a distinctive B2B solution for assessing the value of vessel acquisitions for businesses. However, the software, developed years ago without much consideration for user experience, fell short of meeting current market needs. Faced with this challenge, the founders of Boel IT approached Lazarev. for a complete overhaul of the platform.

Approach:

We embarked on a journey to improve the inconsistent interface design, clarify confusing navigation patterns, and update the outdated visual appearance. Additionally, our goal was to enhance the product's functionality and introduce valuable features that would enable investors to better assess vessel acquisitions.

Rework the inconsistent product interface

Solution:

We scrupulously explored every financial technique and its implementation in order to design a cohesive product interface. 

Help investors assess vessel acquisitions faster

Solution:

Having conducted comprehensive research, we generated a unique counting system that makes it easier for users evaluate the value of a vessel acquisition to a business.

Streamline business operations conducted via the platform

Solution:

We integrated clear data visualizations throughout the product interface to assist users in navigating and completing tasks more efficiently.

Oleksandr Koshytskyi
Design Lead

The primary challenge of the project stemmed from the fact that the previous version relied on tabular calculations, an abundance of unstructured data, and lacked any form of visual representation.

Oleksandr Koshytskyi Photo
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The Project’s
Discovery Phase

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Experience strategy

In contrast to conventional calculators, Vessel Finance employs compound interest for both loans and equity advances. The platform takes into account factors like inflation, yard efficiencies, technological enhancements, and price competition during the vessel appraisal process.

Consequently, the product was packed with financial calculations, inputs, and outputs. Our aim was to introduce clarity and openness to the heap of data generated by Vessel Finance, enabling investors to not only grasp the outcomes but also comprehend the methodology behind the platform's evaluations with ease.

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Exploring cargo ships

We forged an interactive homepage where investors handpick ship types that perfectly match the cargo they intend to transport. The gallery of vessel photos, accompanied by concise descriptions, provides a clear and vibrant depiction of each ship. This design approach introduces an elements of visual engagement to the overall product experience.

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Defining vessel characteristics

Our intention was to infuse the process of vessel exploration with a touch of interaction and tranquility before investors turn to complex calculations. The interactive swipe feature effortlessly transitions between vessels of the same type, resulting in a smooth navigation experience. The visual representations underneath, coupled with color accents, furnish investors with an instant understanding of a vessel's size and intended use.

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Evaluating the vessel cash‐flows

Once the vessel is selected, investors embark on a calculation journey, inputting financial parameters, cargo characteristics, business metrics, and other pertinent details. To heighten the experience, we introduced an interactive element – the vessel gradually fills in as users input the digits, creating an engaging and dynamic process.

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Analyzing executive summary

The visualization of intricate financial data through an interactive ship element injects an element of playfulness into the overall user experience and helps investors quickly grasp the summary of their calculations.

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Streamlining business operations on mobile

Recognizing that investors frequently utilize Vessel Finance while on the move, we crafted an intuitive mobile interface. In order to ensure a seamless experience on the intricate interface, we retained the familiar navigation patterns from the web version. This adaptation guarantees a user-friendly encounter for those engaging with the platform from their mobile devices.

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