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Payoneer

Payoneer

UX Audit
Experience strategy
UI UX Design
Mobile design
Visual Language
Awards:
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Rethinking the user experience and interface design for the top financial services firm listed on the Financial Times FT 1000.

A few mobile screens showing the mobile design for Payoneer by Lazarev.
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About
the project

Challenge:

Payoneer offers online money transfer and digital payment services, assisting businesses and professionals, including freelancers and online sellers, in managing their cross-border payments and transactions.

Approach:

At Lazarev.agency, we set out to underscore the importance of a user-centric UX for Payoneer and conceive a new UX/UI design that would be advantageous for its business.

We initiated this project with an extensive discovery session and brainstorming workshops, which guided us in introducing valuable features for Payoneer and charting the course for an improved UX.

Danylo Dubrovsky
Senior UX/UI designer

Our goal was simple - to make the app more user-friendly so people could use their credit card in just a couple of clicks.

Danylo Dubrovsky Photo
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The Project’s
Discovery Phase

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Revamping Home screen

Since the home screen is the main interaction point of Payoneer customer, we placed all the necessary information for managing and monitoring their finances there. This includes features like checking various card balances and viewing recent transactions.

In terms of the visual design, we have maintained the Payoneer brand colors to uphold the relationships that customers have with the brand.

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Adding playfulness to managing finance

We envisioned an interactive Wallet, allowing each credit card to change its colours based on the currency. This step introduces an element of playfulness that Payoneer currently lacks.

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Streamlining the conversion flow

Payoneer currently supports only up to 10 of the world's most popular currencies. Our recommendation is to expand the range of supported currencies to be unlimited, enabling more users to utilize the app, which will contribute to business growth.

Additionally, we introduced an enhanced calculator for data entry, providing instant conversion results even before the actual conversion process.

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Integrating AI-driven voice assistant

One of the challenges faced by Payoneer is the high volume of customer support requests resulting from an unclear UX. To address this issue, we implemented an AI-driven voice assistant. This NLP technology is responds to user queries on common questions or redirects the customers to the support team.

This feature is supposed to significantly reduce the time it takes for people to seek assistance, thanks to the decrease in call volume.

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Increasing engagement rates through analytics

Since Payoneer app users were unable to monitor their spending, they had to resort to third-party solutions, resulting in a loss of traffic for the platform. To prevent this, we decided to offer users an analytics and statistics report on their financial expenditure.

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Adding gamification: Payocat mascot

To inject an element of enjoyment into the app, we introduced a game, aligning with our primary objective of increasing user engagement and retention rates.

Our team brought to life a game character named Payocat, serving as an engaging mascot and an iconic part of the brand.

Our aim was to strike a balance, ensuring the game was both user-friendly and challenging to maintain user interest. The rules were kept simple: collect as many Payoneer coins as possible while evading numerous obstacles. The more coins users gathered, the greater the discount they earned on Payoneer services.

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An assortment of crypto wallet options
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