UX Strategy Agency

Become a client

As a leading user experience strategy agency, we help define your digital UX direction. Our approach combines in-depth user research with business planning to create purposeful digital experiences.

  1. We develop a smart UX strategy based on insights gathered from user research, market exploration, and product vision workshops, ensuring its effectiveness.
  2. Our team dives deep into all aspects of your business, market, industry, and use cases to create an experience strategy that addresses the key factors, minimizing the risk of future reworks.
  3. Always aiming to keep you ahead, we identify opportunities for AI innovation within your user experience.
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$500M+
in funding secured
for our clients
/ 02
120+
Awards backing

our excellence
/ 03
2015
Founded, 9 years
of experience
/ 04
San Francisco
Based in heart of AI
/ 05
All-in-One Solution
From user-research to scalable design systems
we’ve got you covered
Among our clients:
Awards
& Recognition

Our team’s work was honored with most of the world-known trophies

120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards

Our solutions are not only functional but also aesthetically pleasing and aligned with client branding.

Our Approach to UX Strategy

Strategic success demands more than just planning—it requires a proven methodology. Through iterative development, systematic evaluation and UX strategy consulting, complex challenges transform into clear, actionable steps.

Focus on strong foundation

The data collection stage sets clear success metrics and highlights key areas for strategic focus.

Prioritization and resource planning

Converting insights into an actionable roadmap requires careful prioritization and resource planning. Key initiatives, including UX design services, we break down into manageable phases, each with clear deliverables and success metrics.

Continuous improvement

Strategic implementation follows a systematic cycle of deployment and evaluation. So we make updates to the roadmap to reflect new insights from user feedback and performance data, keeping the strategy relevant and effective.

Case studies

Portfolio of Projects with UX Strategy

We've done strategic UX transformations for 600+ clients, helping them raise $500M in funding. Discover how our research-backed approach turns user pain points into opportunities for growth.

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Our UX Strategy Services

We believe every project is unique and demands a customized approach to create the right UX strategy. Thus, we typically offer clients a set of core services that can be adapted to their specific needs.

Research & Data Analysis

Uncover critical insights that drive strategic decisions. Deep analysis of user behavior patterns and market data reveals hidden opportunities and pain points. These actionable findings shape product direction and help prioritize improvements for maximum business impact. Thorough research leads to the creation of impactful digital products that resonate with audiences and drive business growth.

Roadmap Development

Transform product vision into an actionable blueprint for success. Comprehensive roadmaps align business objectives with user needs while mapping critical dependencies and milestones, including web app development as a crucial component. This living document guides product evolution while maintaining flexibility for changing market demands and emerging user feedback.

Implementation Planning

Turn strategic vision into executable sprints and phases. Clear resource allocation plans ensure optimal team composition and technology utilization. Systematic progress tracking and milestone planning keep complex UX initiatives on course while maintaining budget efficiency.

Cross-Team Alignment Workshops

Unite different teams under a shared strategic vision through collaborative sessions. Structured workshops establish common goals, define success metrics, and create clear communication channels. From designers to developers, every team member understands their role in executing the strategy.

From startups to enterprises, leaders trust our UX strategy to solve complex challenges. Listen what they say about our collaborative process that transforms user experiences and business outcomes.

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"We've been working with Lazarev. since the very series seed to series B stages of our product. It's amazing how they always research and find ideas that exceed our own initial envision!"

Kumesh Aroomogan
Founder at Accern
/ 02

"We saw an increase in engagement metrics, in users and in resume submissions."

Marlena Stablein
Director of Operations, Blavity

Where Strategic UX Makes an Impact

Each industry presents unique product challenges. Our approach adapts to sector-specific requirements while maintaining core UX principles.

Elevate your UX with AI innovation

We develop and implement a UX strategy focused on high-impact, quick wins from adding AI to your digital product.

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Who We Are
and Why Us

Since 2015, Lazarev.agency has been charting new territories in the world of digital design. As a premier design systems agency, we’ve delivered over 600 projects across diverse industries, earning recognition through 120+ design awards. Our team of UX strategists, UI/UX experts, product designers, and business analysts brings a wealth of experience to every challenge.

Our journey as design system consultants has taught us that true excellence lies in creating scalable, unified design frameworks. We've refined our approach to deliver design systems that transform scattered design assets into powerful, organized systems. Whether for ambitious startups or established enterprises, we build foundations that scale, enabling faster product development, seamless team collaboration, and consistent user experiences across all touchpoints. Through systematic organization and clear documentation, we help companies evolve from fragmented designs to unified, efficient design operations.

9+ years
Of experience
in UI/UX design
/ 01
120+
International industry awards
/ 02
600+
Successful
projects completed
/ 03

At Lazarev.agency, we see ourselves not just as service providers, but as partners invested in your success. Whether you’re a startup aiming for Series A funding or an enterprise looking to scale, our expertise in design systems is your springboard to achieving even your most ambitious goals.

What truly sets our design system consulting apart is our unwavering focus on your business objectives. We don’t just create interfaces; we craft comprehensive design systems that serve as a foundation for sustainable growth and user satisfaction. With nine years of experience under our belt, we’ve learned that effective product design is as much about driving business outcomes as it is about visual appeal.

Our UX Strategy Process

Strategic product evolution follows a clear path. Each phase builds upon previous insights, creating a robust foundation for success while maintaining flexibility for emerging opportunities.

The UX plan we create is fully customized, tailored to your project's unique specifics.

01

Discovery & Analysis

Deep dive into your product's current state through stakeholder interviews, data analysis, and competitive research. Map existing user flows, identify pain points, and uncover growth opportunities. This comprehensive assessment creates a baseline for measuring improvements and shapes strategic priorities.

02

UX Strategy Consulting

Transform insights into a structured roadmap that aligns business objectives with user needs. Prioritize initiatives based on impact and feasibility, while mapping resource requirements and dependencies. The resulting strategy document serves as a living guide for all stakeholders, ensuring unified direction.

03

Implementation Planning

Break down strategic initiatives into actionable phases with clear milestones and deliverables. Define team composition, technical requirements, and success metrics for each stage. This detailed planning ensures efficient resource allocation and sets realistic timelines for execution.

04

Validation & Testing

Validate strategic decisions through user testing and data analysis before full implementation. Regular feedback loops help refine the approach and catch potential issues early. This iterative validation process minimizes risks and ensures solutions truly meet user needs.

05

Continuous Optimization

Monitor implementation progress through regular check-ins and performance metrics. Update the roadmap based on new insights and emerging challenges. This ongoing optimization ensures the strategy remains effective and adapts to changing market conditions.

Have a project in mind?

book a call

Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.

Frequently Asked
Questions

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What makes a UX strategy different from regular UX design?

While UX design focuses on creating user interfaces and interactions, UX strategy services provide the framework for making those design decisions. It's like having a roadmap before starting a journey. The strategy phase involves analyzing business goals, user needs, market conditions, and technical constraints to create a structured plan for product evolution. This strategic foundation ensures that every design decision serves a clear purpose and contributes to measurable business outcomes. Without a UX strategy, teams often make isolated improvements that fail to address core user needs or business objectives.

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How do you measure the success of a UX strategy?

Success measurement combines quantitative metrics with qualitative feedback. Key performance indicators typically include user engagement rates, conversion improvements, task completion times, and customer satisfaction scores. We establish baseline measurements during the strategy development phase and track changes over time. Beyond numbers, we also monitor user feedback, support ticket patterns, and team efficiency in implementing changes. Regular strategic reviews help assess whether improvements align with business goals and adjust course when needed.

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When is the right time to invest in UX strategy?

The best time to collaborate with our top ux strategy agency is before making significant product changes or when facing persistent user experience challenges. Common triggers include declining user engagement, increasing customer complaints, or planning major feature additions. However, even stable products benefit from strategic UX planning, as it helps identify growth opportunities and prevent future problems. If your team frequently debates design decisions or struggles to prioritize improvements, these are signs that a UX strategy could provide valuable direction.

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