Prytula Foundation Design Case Study
the project
Challenge:
As the full-scale war unfolded in Ukraine, the demand for donations and military support grew to unprecedented levels. The Prytula Foundation, the sole provider of military aid, experienced troubles managing these demands. The website's previous design, which once effectively met the foundation's needs, no longer aligned with the new challenges posed by the war.
Approach:
The vision was to simplify the donation process, facilitating easy charitable contributions within Ukraine and beyond. Users would also receive enough data on the fund's procedures, mission, and more. Whether it's for a local medical center or a frontline military unit, the goal was to make seeking or offering help as simple as a couple of clicks away.
By prioritizing accessibility and simplicity, we reduced the drop-off rate noticeably.
The improved donation process led to charitable contributions doubling soon after.
The interactive donations widget significantly increased the average contribution.
The Project’s
Discovery Phase
Experience Strategy
When reimagining the Foundation's online presence, we crafted a website as the central hub for benefactors and volunteers to discover all essential details about the fund and its operations. We also incorporated dedicated sections for both military and humanitarian aid within a unified web domain.
Fully reimagined homepage
The brand-new Prytula Foundation website is now a platform that unites the fund’s two core areas of work — military and humanitarian aid. The homepage welcomes users with a 3D model of a drone people donated for, bold CTA buttons to donate or apply for aid, and the organization’s ongoing charity projects visitors can support.
Lazarev. won Red Dot for Ukrainian charity volunteer project
Comprehensive knowledge base
We made the website a comprehensive information hub so that users can learn all about the Foundation’s work processes and projects, both ongoing and archived, and view detailed reporting about them. We also added a news section with press releases and updates to inform people about the organization's activities.
Partnership webpage revamp
We updated the Partnership webpage design to encourage businesses to collaborate with the foundation and support its charity projects. Both companies and individuals are free to discover the types of partnerships available within the organization, the ways to start collaborating, and the materials they need for it.
Visual design
Our priority was to guarantee the website's quick loading time across different Internet connections and on all devices. To achieve this, we embraced a clean visual design, adding a touch of flair with some customized 3D models. We implemented the e-Ukraine font, which was developed for use by Ukrainian government bodies, institutions, and corporations.