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Prytula Foundation
https://prytulafoundation.org/en

Prytula Foundation Design Case Study

UX Strategy
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UI UX Design
3D design
Mobile design
Awards:

With a dual focus on humanitarian assistance and military aid, Serhiy Prytula Charitable Foundation focuses on strengthening the Defense Forces of Ukraine and providing assistance to the civilians. 

Contrasting Scenes: One Home Devastated by russian Missiles, Another Thriving as a Happy Family Residence
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About
the project

Challenge:

As the full-scale war unfolded in Ukraine, the demand for donations and military support grew to unprecedented levels. The Prytula Foundation, the sole provider of military aid, experienced troubles managing these demands. The website's previous design, which once effectively met the foundation's needs, no longer aligned with the new challenges posed by the war.

Approach:

The vision was to simplify the donation process, facilitating easy charitable contributions within Ukraine and beyond. Users would also receive enough data on the fund's procedures, mission, and more. Whether it's for a local medical center or a frontline military unit, the goal was to make seeking or offering help as simple as a couple of clicks away.

18%

By prioritizing accessibility and simplicity, we reduced the drop-off rate noticeably.

/001
50%

The improved donation process led to charitable contributions doubling soon after.

/002
22%

The interactive donations widget significantly increased the average contribution.

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Lessen the strain on the overloaded support hotline

Solution:

We've introduced a digital library on the website, offering a wealth of information for people to explore. Additionally, we’ve created dedicated webpages for each question, connecting users with relevant topics and contact details for further assistance. 

Reduce the high bounce rate 

Solution:

We’ve brought together the fund's main focuses: military and humanitarian aid. This solution, along with the introduction of a knowledge base, addressed the transparency issue, simplified the donation and help-request process, and improved user retention on the site.

Increase the number of donations

Solution:

The team came up with the interactive donation form and added a neat toggle switch that lets users send money directly to the fund's international bank accounts. Thus, people easily find payment details to donate in currencies like USD or EUR and the foundation does not loose money on commission. 

Hanna Hvozdiar
Director at Prytula Foundation

The Lazarev. team has done an excellent job analyzing the foundation's unique challenges and devising solutions that assist us in reporting to donors and fundraising for our upcoming charity projects.

Hanna Hvozdiar Photo
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The Project’s
Discovery Phase

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Experience Strategy

When reimagining the Foundation's online presence, we crafted a website as the central hub for benefactors and volunteers to discover all essential details about the fund and its operations. We also incorporated dedicated sections for both military and humanitarian aid within a unified web domain.

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Fully reimagined homepage

The brand-new Prytula Foundation website is now a platform that unites the fund’s two core areas of work — military and humanitarian aid. The homepage welcomes users with a 3D model of a drone people donated for, bold CTA buttons to donate or apply for aid, and the organization’s ongoing charity projects visitors can support.

Lazarev. won Red Dot for Ukrainian charity volunteer project

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Comprehensive knowledge base

We made the website a comprehensive information hub so that users can learn all about the Foundation’s work processes and projects, both ongoing and archived, and view detailed reporting about them. We also added a news section with press releases and updates to inform people about the organization's activities.

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New and improved way to donate

One challenge the Foundations’ team had was that people struggled to find payment details when donating in currencies such as USD or EUR. We created a convenient toggle switch that automatically adjusts the bank requisites based on the visitor's location.

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Partnership webpage revamp 

We updated the Partnership webpage design to encourage businesses to collaborate with the foundation and support its charity projects. Both companies and individuals are free to discover the types of partnerships available within the organization, the ways to start collaborating, and the materials they need for it.

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Visual design

Our priority was to guarantee the website's quick loading time across different Internet connections and on all devices. To achieve this, we embraced a clean visual design, adding a touch of flair with some customized 3D models. We implemented the e-Ukraine font, which was developed for use by Ukrainian government bodies, institutions, and corporations.

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Our solution was to design a switch that lets users transfer money to the fund’s international bank accounts. The website now offers the flexibility to contribute in multiple currencies (USD, UAH, EUR) using various payment methods tailored to the user's location. Donors can also donate through Paypal, support the fund on Patreon, or make donations in cryptocurrency.

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