About the project
As the full-scale war unfolded in Ukraine, the demand for donations and military support surged to unprecedented levels. The Prytula Foundation, being the primary provider of military aid, faced mounting challenges in managing this influx of requests. Their existing website, which once served effectively, no longer aligned with the new demands and complexities brought on by the crisis. It became clear that a modern, accessible digital platform was essential to facilitate aid, increase transparency, and encourage support from both within Ukraine and globally.
The approach centered on simplifying the donation process, making it as effortless and intuitive as possible for users to contribute or seek assistance. We aimed to create a unified online hub where people could easily access detailed information about the Foundation's work, whether they wanted to support frontline military units or local medical centers. The goal was to reduce barriers to giving and receiving aid, turning complex procedures into just a few clicks.
By prioritizing accessibility and simplicity, we reduced the drop-off rate noticeably.
The improved donation process led to charitable contributions doubling soon after.
The interactive donations widget significantly increased the average contribution.
















