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Ukrainian Power

How creative industry digital platform design connected Ukrainian agencies with global partners

Award-Winning
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Responsive web design
UX research
UX/UI design
Web design services
A black and white globe with red lines around it.
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About
the project

Challenge:

The russian invasion disrupted the livelihoods of Ukrainian creative agencies, cutting off access to local markets and long-term clients. To remain sustainable, these agencies had to quickly reposition themselves on the global stage. This required a creative industry digital platform design that could clearly communicate their value, enable international collaboration, and connect Ukrainian talent with global businesses seeking trusted creative partners.

Approach:

We applied creative industry digital platform design to clearly communicate value and build trust with international companies. By combining emotional storytelling with clear, rational messaging, the platform helps global businesses understand the talent, expertise, and reliability of Ukrainian agencies, making partnership decisions easier and more confident.

Results
10 000

The UkrainianPower site got more than 10 thousand visitors over the first 30 days after site launch.

30+

More than 30 best Ukrainian creative agencies joined the project, including Fedoriv and Mozgi Group.

top 10

The project was heard about in Cannes, written about in Adweek and other top 10 Ukrainian and foreign media.

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The Project’s
Discovery Phase

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Experience Strategy

We made the content flow and visual design work together to gradually guide people down the site from war anxiety to business stableness.The site connects with the international community on an emotional level and shapes their minds on partnership.

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Introducing home page

We added a powerful video, persuading copywriting and red accents in text blocks to convey the emotional drivers behind the Ukrainians' desire to fight for work to survive.

Animated circles with 3D elements stop people to make a choice. We added a blur hover effect to tell that the pursuit of partnership is the main purpose of this site.

Emotional website design: how to build digital products that users feel

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Idea and presentation of thought

We reveal emotions through video, and the blur effect on the main page conveys the pain of war, while bold, even text blocks express the strength and desire of Ukrainians to fight. We also knew that our site would be viewed by foreign creative agencies. So we planted the idea that we want to collaborate and not be competitive by erasing that option on hover.

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Digital directory

A random layout of the directory is created to put all agencies under equal conditions, while filters are added for a quick search. We made a hover effect showing an agency showreel for interactivity and playfulness.

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Agency discovery

Pursuing a goal to first build empathy with the right agency and then drive action, we offered people to review showreel, highlights, and awards and then get directly routed to the agency website. Ourinteractive design and content blocks allow agencies to tell dynamic stories even with minimum words.

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F.A.Q

A concise yet informative FAQ page offers answers to possible questions. To motivate otherUkrainian creative agencies to join the initiative, weadded a google form right there.

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Two desktop screens showing the Settings module of Tratta app

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A pop-up showing how to sign an inspection results once it was completed

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Three states of the interactive widget on the homepage

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The Awards section of the UkrainianPower website

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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