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Blockbeat
https://www.blockbeat.io/

Blockbeat

UI UX Design
motion design
website development
Art Direction
Awards:
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AI-powered crypto trading terminal that provides traders with continuously updated, streamlined, and distilled data throughout the day.

Dashboard design for Blockbeat traders' platform
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About
the project

Challenge:

Isaac Horowitz, the founder of Blockbeat, envisioned creating the ultimate crypto news aggregator and terminal. His aim was to provide traders with the necessary insights and tools to confidently navigate the dynamic crypto market.

With this vision in mind, he approached Lazarev, sharing screen designs and seeking assistance in enhancing the user experience. The focus was on improving his developments with a keen emphasis on user-centricity.

Approach:

In our design approach, we maintained a focus on structuring the substantial volume of financial data and news content to ensure ease of comprehension, even for enthusiasts. To achieve this, our UX designers introduced a well-crafted block layout and incorporated visualizations along with visual accents.

Isaac Horowitz
Founder at Blockbeat

Their expertise extended beyond the realms of design, as they consistently demonstrated an in-depth knowledge of the FinTech industry and crypto landscape.

Isaac Horowitz Photo
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The Project’s
Discovery Phase

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Dashboard design

The user's first interaction is a dashboard featuring the continuously refreshed news feed on the left-hand side.
In the center, news articles open upon hovering, allowing traders to read the entire piece.
On the right-hand side, users can access market statistics and personalized watchlists of assets.

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News feed & watchlist personalization

Each news article features tags and icons that signify the analysis of crypto assets and market trends conducted by Blockbeat's AI algorithms.

To manage the substantial data flow within users’ feeds, we implemented advanced filtering and a pause option. These filters offer complete personalization, allowing users to view only what is necessary. Similarly, with watchlists, traders can configure them based on their preferences.

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Market stats customization

The market stats widget is also customizable to enhance the user experience. Its design allows traders to swiftly understand market sentiment, make informed decisions, and evaluate the overall health and performance of the cryptocurrency market.

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Multiple assets comparison

Below the news block in the center, we positioned a widget displaying how the crypto asset is influenced by the news. Traders can select the time period they wish to analyze and customize the visualization method.

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Hub for a specific crypto asset

Each crypto asset can be viewed on the asset profile page which offers comprehensive information for real-time market analysis.
The page includes info on current asset statistics, a graphical representation of its changes throughout the day, comparative analysis with other crypto assets, relevant news specific to the asset, and its impact on the asset's value.

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Gamification for engagement

Blockbeat provides traders with various features to customize their experience via settings and profile preferences, ensuring they receive the exact data they require. Additionally, to enhance the engagement rate, we introduced the Rewards and Stats Tracking features.

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Chrome extension & landing page design

Besides, we were involved in designing a Chrome extension for Blockbeat, which preceded the launch of the SaaS platform.
Moving forward, to market the product, boost awareness, and generate demo requests, we created an interactive landing page based on CRO practices.

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