The Riptide Electric Skateboard is an E-commerce of brand-name electric skateboards in the U.S. The brand is committed to creating the steepest electric skateboards that improve the feel and performance of a ride.
About
the project
Riptide held a respected position in the market, offering the coolest electric skateboards. The company managed to pack substantial power into a compact skate deck at an affordable price, all while being a  promoter of freedom, street boldness, and serenity.
However, despite their market popularity, their website failed to showcase the skates in their full glory and posed challenges to online skate sales. As a result, they aimed to revamp their digital experience.
The Riptide co-founders approached Lazarev prior to a New Year's sale. Understanding the heightened competition during this period, we wanted to craft a distinctive digital experience that would not only grab attention, but also ignite potential buyers' interest in buying the skateboards. All the while, our focus was on effectively conveying the brand's core values.
We aimed for the E-commerce site to resonate with individuals, evoking feelings of freedom, speed, and serenity beyond simply selling skateboards.
 The Riptide team had a sold-out of half a million $ in 2 months after launching the new site.
After the successful sell out of the skateboards, the Riptide founders sold the company.
Riptide ranked in the top 10 brands for skateboard sales in the U.S.
I have been hiring people in this space for a number of years and I have never seen this level of professionalism
The Project’s
Discovery Phase
experience strategy
We wanted to help individuals unlock the benefits offered by each skateboard model, enabling them to select the one that best suited their preferences and way of life. To that end, we included the product pages in the navigation bar, allowing for seamless switching between the R1 and R1X models for easy comparison.
Uncovering product characteristics
The centerpiece product photos were enhanced with dynamic motion videos that vividly showcased the product's features. The thoughtfully crafted content flow intuitively led visitors to explore various aspects of the skateboards, including technical specifications and distinctive characteristics.
3D product visualization: how it helps eCommerce business
Blending visuals and textual content
Unlike the common approach seen on E-commerce sites, where an abundance of information clutters the first screen and fails to drive conversions, we made the choice to spotlight the product right from the start. Our strategy was to reveal their true value through a careful blend of photography and concise specifications.
Showing the skateboards in action
To better understand the enjoyment of skateboarding and show how all parts come together to form the most excellent and fastest skateboards, we showcased the products in real-life scenarios—illustrating their performance through dynamic motion videos and captivating photos. .
Building mobile experience for parts store
Acknowledging that skateboards would require repair, we spent an extra effort to design a convenient parts store. Skateboarders—fellows who are constantly on the ride, so we were intent on streamlining their experience by creating a best-in-class mobile experience.
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