How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

A visual representation of growth and value creation, using stacked coins to introduce strategies focused on increasing customer lifetime value, retention, and long-term business performance.

Why design is a revenue driver

min read

How to increase MQL to SQL conversion

Growth & CRO

Abstract 3D composition of glossy blue interconnected cubes and layered geometric structures representing scalable digital systems, automation, and modern infrastructure.

How to improve free trial to paid conversions

Growth & CRO

Abstract 3D illustration of glossy blue layered geometric blocks and floating cubes symbolizing scalable cloud infrastructure, system architecture, and digital growth.

Why is my conversion rate so low? Let’s look at the funnel and UX problems first

Growth & CRO

Abstract 3D composition of glossy blue interconnected geometric cubes and floating blocks symbolizing AI systems, scalable infrastructure, and modern digital architecture.

What feature adoption strategy gets users to use new features?

Growth & CRO

Abstract 3D illustration of interconnected glossy blue geometric cubes and layered blocks symbolizing scalable digital infrastructure and modern product systems.

How to improve customer lifetime value

Growth & CRO

Abstract 3D composition of reflective cubes forming a structured grid, evoking data systems, modular architecture, and scalable digital infrastructure

How to scale a startup like a visionary CEO

Growth & CRO

All

Research & strategy

UX/UI design

Digital product design

Web design

AI & digital transformation

Growth & CRO

Industry UX/UI playbooks

Digests

Growth & CRO

min read

Layered green abstract shape with smooth gradients on a dark background, symbolizing scalable digital product design systems and modern visual identity for AI and B2B technology brands

How to build conversion funnels the right way

Oleksandr Holovko

Product Lead At Lazarev.

Growth & CRO

min read

Smartphone displaying a fitness or wellness analytics dashboard with total classes attended, repeat usage percentage, pie chart, and class attendance graph

How can product teams boost mobile app retention in the first 30 days?

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

Close-up of a person in a green sweater holding and typing on a smartphone outdoors

What are the most actionable UX performance metrics to track?

Oleksandr Holovko

Product Lead At Lazarev.

Growth & CRO

min read

3D abstract purple torus made of rotating metallic slices against a smooth blue gradient background

How to reduce customer churn: benchmarks, formulas, and UX strategies

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

Yellow arrow shapes pointing right on a bright blue background

How to design new customer onboarding that gets users to value fast?

Anna Demianenko

Lead Designer

Growth & CRO

min read

Row of red-handled shopping carts lined up outdoors in sunlight against a beige wall

What’s the fastest way to optimize a product page and increase conversions?

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

Close-up 3D render of a red translucent link connected to a polished metallic U-shaped component

Bounce rate optimization guide: learn moves that keep visitors on page

Oleksandr Holovko

Product Lead At Lazarev.

Growth & CRO

min read

3D bar chart symbolizing business growth and CRO optimization strategies

Growth and CRO: where traffic turns into revenue

Kirill Lazarev

CEO and Founder

Growth & CRO

min read

3D illustration of e-commerce marketing with shopping cart, target, growth chart, and shopping bags symbolizing online sales strategy

How to increase online sales with great UX design

Oleksandr Koshytskyi

Lead Designer