Design that drives growth: a wellness app elevates retention rates by 42%

Sometimes work-life balance seems like a mission impossible. Especially when you’re swamped with projects that just need to be dealt with. It may feel like you have no time to grow as a personality. 

Well, our client Upgrade knows how to bring that work-life ratio to an actual balance. 

It’s a project that combines life and business training and provides a self-development course platform. The team came up with an app called Happiness, a 6-week game.

Let’s define what Happiness actually is 

It’s a mobile-first app that empowers users to form and track new habits. The EdTech platform is all about encouraging people to grow and take on challenges. They get to complete daily tasks, enjoy video lectures, and receive prizes for achieving set goals.

Lazarev. design task & strategy

Happiness needed a design boost that would turn it into an immersive experience. Lazarev. task was to do exactly that, ensuring the app captures users’ attention from the onboarding and retains it throughout the whole engagement with the platform.

We loved the project’s idea and the challenge. So our mobile app design journey began.

As always, we started with the discovery phase. Our team ran an analysis of the product, market, and competitors. Next, we moved on to design, implementing newfound insights into UX structure, functionality, and visuals. 

Given the project’s goal was to engage users in the Happiness experience and elevate the retention rate, our design squad packed it with gamification elements and added new features.

Specifically, we built a new onboarding that takes only a minute to join Happiness and created a Leaderboard. The latter provides a competitive vibe as it keeps users motivated to establish a habit and drives them to come back to the app again and again.

Let’s talk about the results

The part we love the most is the outcomes. We helped the Upgrade crew reach some robust ones – they saw their retention rates boost by 42%.

It means our client hit their goal — users loved the app and felt empowered to drive their personal growth with the platform. We deem it a winning result.

Do you also aim to amplify your product with an immersive experience people would love to be a part of? Hit us up at hello@lazarev.agency.